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Item Details
Title: UNDERSTANDING AND USING GRAPHICS
By: David Dabner
Format: Hardback

List price: £14.99


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ISBN 10: 0713488387
ISBN 13: 9780713488388
Publisher: PAVILION BOOKS
Pub. date: 24 April, 2003
Pages: 128
Description: Covers the elements that contribute to effective typographic design, providing groundwork for the beginner and a sourcebook for the more experienced. The book - illustrated with case studies - consists of three sections: basic design principles; design decisions; and design projects and categories.
Synopsis: The function of design is to communicate - to complete and make visual the message of the text or product. This book covers the many aspects that go into creating effective designs. It provides all the groundwork a beginner needs, and acts as a sourcebook for the experienced designer who is looking for fresh ideas. The design process if explored in incremental stages, taking one design element at a time, to investigate it from all aspects. Along with hundreds of illustrations, including mini designs for show various options, the reader is encouraged to perform practical exercises to gain hands-on experience of problems and solutions. The book is broken down into three sections: - Basic design principles: covering the ground rules of balance and harmony with the introduction of the concept of passive, symmetrical designs, and dynamic asymmetrical designs, especially in relatin to typeface and colour. - Design decisions: following and making your own brief; how to reach decisions on hierarchies of text; the balance of text and illustration; and the suitability of various types of illustration. Examples and exercises feature throughout.- Design projects and categories: looking at various kinds of design - magazine design, publicity design, stationery and logos, home page links, packaging products and poster work; commenting on good practice, and showing how the principles have been applied. Case studies from professional designers are shown in each section.
Illustrations: Black & white illustrations throughout
Publication: UK
Imprint: Batsford Ltd
Returns: Returnable
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