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Item Details
| Title:
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ADVERTISING ON THE INTERNET
HOW TO GET YOUR MESSAGE ACROSS ON THE WORLD WIDE WEB |
| By: |
Neil Barrett, Steven Armstrong |
| Format: |
Paperback |
| List price:
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£14.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0749431237 |
| ISBN 13: |
9780749431235 |
| Publisher: |
KOGAN PAGE LTD |
| Pub. date: |
1 December, 2000 |
| Edition: |
2nd Revised edition |
| Pages: |
160 |
| Description: |
The Internet reaches millions of people every minute, providing ready access to a technically literate and wealthy consumer market. This text aims to dispel some of the myths surrounding internet advertising and shows how to make the most of this potentially lucrative avenue of promotion. |
| Synopsis: |
The Internet reaches millions of people every minute. It provides ready access to a wealthy consumer market with considerable purchasing power. However, many companies remain sceptical about its viability as a sales and marketing tool, or they are aware of the possibilities but unable to fully exploit them. This new edition of Advertising on the Internet aims to dispel some of the myths that have sprung up around Internet advertising, and in doing so shows you how to make the most of this vital avenue of promotion. It examines and demystifies the fascinating and potentially lucrative venture of using the World Wide Web to deliver advertising messages by explaining: how to adapt your advertising message to the Web; how to lead customers to your site; what banner advertisements are; what click-through rates are; the different types of advertisements possible. Advertising on the Internet tackles the fundamental issues of the subject in an accessible style. It will guide you to put in place a strong and durable advertising strategy for the Internet that will lead to commercial success. |
| Illustrations: |
illustrations |
| Publication: |
UK |
| Imprint: |
Kogan Page Ltd |
| Returns: |
Non-returnable |
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