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Item Details
| Title:
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BRAND SUCCESS
HOW THE WORLD'S TOP 100 BRANDS THRIVE AND SURVIVE |
| By: |
Matt Haig |
| Format: |
Electronic book text |
| List price:
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£12.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
0749462884 |
| ISBN 13: |
9780749462888 |
| Publisher: |
KOGAN PAGE LTD |
| Pub. date: |
3 May, 2011 |
| Edition: |
2nd Revised edition |
| Pages: |
304 |
| Synopsis: |
Brand success = business success. A simple equation, but identifying those winning qualities is not easy. To achieve this goal, author Matt Haig applies a range of criteria including financial success, longevity, technological advancement, new product development, work place revolution and mass communication.The result is a comprehensive, entertaining and illuminating collection. From Adidas to Zippo, we're guided through a gallery of some of the world's best-known names and given a rare insight into the secret of their success.With comments from brand managers, psychologists, academics and other experts, Brand Success is a great resource for brand managers, marketers and students. For the rest of us, it's simply a great read. |
| Publication: |
UK |
| Imprint: |
Kogan Page Ltd |
| Returns: |
Non-returnable |
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