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Item Details
Title: BRAND SUCCESS
HOW THE WORLD'S TOP 100 BRANDS THRIVE AND SURVIVE
By: Matt Haig
Format: Electronic book text

List price: £12.99


We believe that this item is permanently unavailable, and so we cannot source it.

ISBN 10: 0749462884
ISBN 13: 9780749462888
Publisher: KOGAN PAGE LTD
Pub. date: 3 May, 2011
Edition: 2nd Revised edition
Pages: 304
Synopsis: Brand success = business success. A simple equation, but identifying those winning qualities is not easy. To achieve this goal, author Matt Haig applies a range of criteria including financial success, longevity, technological advancement, new product development, work place revolution and mass communication.The result is a comprehensive, entertaining and illuminating collection. From Adidas to Zippo, we're guided through a gallery of some of the world's best-known names and given a rare insight into the secret of their success.With comments from brand managers, psychologists, academics and other experts, Brand Success is a great resource for brand managers, marketers and students. For the rest of us, it's simply a great read.
Publication: UK
Imprint: Kogan Page Ltd
Returns: Non-returnable
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