 |
|
|
Item Details
| Title:
|
CRISIS, ISSUES AND REPUTATION MANAGEMENT
|
| By: |
Andrew Griffin |
| Format: |
Hardback |
| List price:
|
£97.00 |
| Our price: |
£87.30 |
| Discount: |
|
| You save:
|
£9.70 |
|
|
|
|
|
| ISBN 10: |
0749476532 |
| ISBN 13: |
9780749476533 |
| Availability: |
This item will be printed on demand and will usually be dispatched within 10 days.
 Delivery
rates
|
| Stock: |
Currently 0 available |
| Publisher: |
KOGAN PAGE LTD |
| Pub. date: |
28 April, 2014 |
| Edition: |
Re-issue |
| Series: |
PR In Practice |
| Pages: |
280 |
| Description: |
Handle issues and crises more successfully and effectively with minimum damage and disruption. |
| Synopsis: |
Crisis, Issues and Reputation Management defines reputation, explores how to value it and provides practical guidelines for effective reputation management, including how to approach issues of Corporate Social Responsibility. Practical and accessible, it outlines a comprehensive approach to managing situations that may turn into crises and handling crises once they occur. Featuring a wide range of international case studies of brands who have had to respond to a variety of crises including Nestle, Unilever, General Electric, McDonald's, Coca-cola, Cadbury, Tesco, Pan Am, RBS and more, Crisis, Issues and Reputation Management demonstrates how organizations have to understand and respond rapidly to shifting public values, rising expectations, demands for public consultation and increasingly intrusive news media. As such, it provides a new and broader perspective on the topic for new and seasoned practitioners alike. |
| Publication: |
UK |
| Imprint: |
Kogan Page Ltd |
| Returns: |
Non-returnable |
|
|
|
 |
|
|
|
|
|
Little Worried Caterpillar (PB)
Little Green knows she''s about to make a big change - transformingfrom a caterpillar into a beautiful butterfly. Everyone is VERYexcited! But Little Green is VERY worried. What if being a butterflyisn''t as brilliant as everyone says?Join Little Green as she finds her own path ... with just a littlehelp from her friends.
|
|
All the Things We Carry PB
What can you carry?A pebble? A teddy? A bright red balloon? A painting you''ve made?A hope or a dream?This gorgeous, reassuring picture book celebrates all the preciousthings we can carry, from toys and treasures to love and hope. With comforting rhymes and fabulous illustrations, this is a warmhug of a picture book.
|
|
|
|