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Item Details
Title: CUSTOMER IS KING
HOW TO EXCEED THEIR EXPECTATIONS
By: Robert Craven, Sir Richard Branson (Foreword)
Format: Paperback

List price: £10.99


We currently do not stock this item, please contact the publisher directly for further information.

ISBN 10: 0753506882
ISBN 13: 9780753506882
Publisher: EBURY PUBLISHING
Pub. date: 4 July, 2002
Series: Virgin business guides
Pages: 192
Description: The days of poor service are supposedly over. The publication of Robert Craven's manual on customer relations and expectations aims to reveal that poor service is still an issue which the author addresses in a candid and openly comprehensive manner.
Synopsis: Looking for a way to make your business stand out from the crowd? In a world where, increasingly, profit is king, Customer is King is about putting the emphasis back on the customer. Through key questions, case studies, checklists, worksheets and frequently asked questions. Robert Craven shows you how to look at your business through your customers' eyes, understand what they really want and, ultimately, get them to buy from you. A practical, hands-on, thought-provoking book for anyone running or growing a business, or for professional marketers who have found that their methods don't work any more.
Publication: UK
Imprint: Virgin Books
Returns: Non-returnable
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