MANAGING IN THE GLOBAL ECONOMY by Richard M. Steers, Luciara Nardon ( 9780765615510 )

Item Details

Title:

MANAGING IN THE GLOBAL ECONOMY

By:

Richard M. Steers, Luciara Nardon

Format:

Paperback

List price:

£58.99

Our price:

£53.09

Discount:

10% off

You save:

£5.90

ISBN 10:

0765615517

ISBN 13:

9780765615510

Availability:

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Stock:

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Publisher:

TAYLOR & FRANCIS INC

Pub. date:

31 July, 2005

Pages:

400

Description:

This is a primer on the challenges and prospects of international management, with a particular emphasis on developing global managers who are skilled in economics, strategy, and general management. In addition, the authors help readers develop an in-depth understanding of the role of cultural differences in managerial effectiveness.

Synopsis:

This definitive text will bring a new level of professionalism to courses in International Management. Truly global in focus, it is a comprehensive primer on the challenges and prospects of international management, with a particular emphasis on developing global managers who are skilled in economics, strategy, and general management. In addition, the authors help readers develop an in-depth understanding of the role of cultural differences in managerial effectiveness. The text is divided into three parts: the emerging global economy; culture, organization, and strategy; and managing global operations. Management topics include: organizing for international business, global business strategy, building strategic alliances, international negotiations, global staffing, managing a competitive workforce, TQM and employee involvement, and managing multicultural teams. Throughout the text, the authors integrate current conceptual materials on global management with in-depth country analyses and real-world business examples.Each chapter begins with an opening case vignette (from countries around the world) and concludes with a list of key terms and in-depth exercises (Global Manager's Workbook). The text also provides country ratings for 50 countries on economic activity, political risk, and cultural differences, as well as a 35 item instrument for students to measure their own cultural awareness

Illustrations:

figures, tables, bibliographic references, indexes

Publication:

Imprint:

M.E. Sharpe

Returns:

Returnable

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