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Item Details
| Title:
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PRODUCT LEADERSHIP
PATHWAYS TO PROFITABLE INNOVATION |
| By: |
Robert G. Cooper |
| Format: |
Electronic book text |
| List price:
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£23.98 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
0786722150 |
| ISBN 13: |
9780786722150 |
| Publisher: |
THE PERSEUS BOOKS GROUP |
| Pub. date: |
31 July, 2008 |
| Edition: |
Second Edition |
| Synopsis: |
As we learned from New Coke, Pets.com, Apple's original handheld device, the Newton, and the reissued Ford Thunderbird, all the promotion in the world won't save a product that somehow isn't right. Robert Cooper is the world's leading expert on making sure your new-product introductions are more like Apple's iPods and less like Newtons.Cooper invented what's called the "stage-gate" process of new-product development-a process used by 60% of all businesses today. For this second edition Cooper has completed a major new study-the largest study of product development practices and results ever undertaken. He analyzed thousands of new success and failures from hundreds of companies, with a particular emphasis on high-technology products and services. Product Leadership won't just tell you what things are helpful to your company's success. Now it will tell you how and how much they help. |
| Publication: |
US |
| Imprint: |
Basic Books |
| Returns: |
Non-returnable |
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