pickabook books with huge discounts for everyone
pickabook books with huge discounts for everyone
Visit our new collection website www.collectionsforschool.co.uk
     
Email: Subscribe to news & offers:
Need assistance? Log In/Register


Item Details
Title: MARKETING ISSUES IN PACIFIC AREA TOURISM
By: Kaye Sung Chon, John C. Crotts, Chris Ryan
Format: Paperback

List price: £39.99


We currently do not stock this item, please contact the publisher directly for further information.

ISBN 10: 0789003104
ISBN 13: 9780789003102
Publisher: TAYLOR & FRANCIS INC
Pub. date: 7 May, 1997
Pages: 128
Description: Exposes western researchers to the complexities of tourism marketing issues in the Pacific region by stressing the importance of understanding the heterogeneous nature of Asian culture when analysing tourist behaviour and motivation. Eight articles discuss outbound markets travellers from Taiwan, Japan.
Synopsis: Marketing Issues in Pacific Area Tourism exposes researchers, tourism professionals, and students to the complexities of marketing issues in the most dynamic region in world tourism today. Dispelling commonly held Western assumptions, inviting new research, and stressing the importance of tourism development in this area to the economics of world tourism, this book shows you how and why this region has experienced such tremendous growth. Some of the larger countries you learn about include China, Hong Kong, Japan, Korea, Malaysia, Singapore, Taiwan, and Thailand. Since many of these countries are becoming not only generators of tourist demand but also new tourist receiving areas, this book covers both inbound and outbound markets. By discussing the opportunities and challenges facing tourism marketing professionals and researchers in the Pacific area, Marketing Issues in Pacific Area Tourism helps improve your effectiveness and understanding of conducting business in the Pacific region.Some of the factors you read about include: * the increasing wealth and consumerism of a rapidly growing middle class in the Pacific area * the relaxation of international travel restrictions * how formerly insular governments of the region are awakening to the possibility of tourism. * the potential impediments to sustainable tourism development in the region Marketing Issues in Pacific Area Tourism also helps you improve survey design and interpretation by stressing the importance of understanding the heterogenous nature of Asian culture when analyzing tourist behavior and motivation. It provides a different perspective of Pacific Region tourism, concentrating on the clash of culture between those of the region and a dominant Western way of doing business. Another valuable feature of this book is the presentation of a continuing and improving database from which to assess destination performance and visitor characteristics--thus allowing researchers to further identify important marketing opportunities and issues.
Illustrations: illustrations, maps
Publication: US
Imprint: Haworth Press Inc
Returns: Non-returnable
Some other items by this author:
AGENT 21
AGENT 21 (PB)
AGENT 21 (PB)
AGENT 21 (PB)
AGENT 21: CODEBREAKER
AGENT 21: RELOADED
AGENT 21: THE WIRE
ALPHA FORCE (PB)
ALPHA FORCE (PB)
ALPHA FORCE (PB)
ALPHA FORCE (PB)
ALPHA FORCE (PB)
ALPHA FORCE: BLACK GOLD
ALPHA FORCE: BLACK GOLD (PB)
ALPHA FORCE: BLOOD MONEY
ALPHA FORCE: DESERT PURSUIT
ALPHA FORCE: DESERT PURSUIT (PB)
ALPHA FORCE: FAULT LINE
ALPHA FORCE: HOSTAGE
ALPHA FORCE: HUNTED
ALPHA FORCE: RAT-CATCHER
ALPHA FORCE: RAT-CATCHER (CD)
ALPHA FORCE: RAT-CATCHER (PB)
ALPHA FORCE: RED CENTRE
ALPHA FORCE: SURVIVAL
ALPHA FORCE: SURVIVAL (PB)
ALPHA FORCE: UNTOUCHABLE
ALPHA FORCE: UNTOUCHABLE (PB)
BAD SOLDIER
BAD SOLDIER (HB)
BAD SOLDIER (PB)
BAD SOLDIER (PB)
BAD SOLDIER (PB)
BATTLEFIELD TOURISM
BATTLEFIELD TOURISM
BATTLEFIELD TOURISM
BATTLEFIELD TOURISM
BATTLEFIELD TOURISM
BATTLEFIELD TOURISM (HB)
BATTLEGROUND
BATTLEGROUND (PB)
BATTLEGROUND - CODE RED (PROMO PACK)
BLACK OPS
BLACK OPS (HB)
BLACK OPS (PB)
BLACKOUT
BLACKOUT
BLACKOUT (PB)
BLACKOUT SIGNED (HB)
CASE STUDIES & COCKTAILS
CASE STUDIES & COCKTAILS (PB)
CASES IN SUSTAINABLE TOURISM (HB)
CASES IN SUSTAINABLE TOURISM (PB)
CASINO INDUSTRY IN ASIA PACIFIC
CASINO INDUSTRY IN ASIA PACIFIC
CASINO INDUSTRY IN ASIA PACIFIC
CASINO INDUSTRY IN ASIA PACIFIC (HB)
CASINO INDUSTRY IN ASIA PACIFIC (PB)
CHRIS RYAN EXTREME: HARD TARGET
CHRIS RYAN EXTREME: HARD TARGET (HB)
CHRIS RYAN EXTREME: HARD TARGET (PB)
CHRIS RYAN EXTREME: HARD TARGET (PB)
CHRIS RYAN EXTREME: HARD TARGET (PB)
CHRIS RYAN EXTREME: MOST WANTED
CHRIS RYAN EXTREME: MOST WANTED (HB)
CHRIS RYAN EXTREME: MOST WANTED (PB)
CHRIS RYAN EXTREME: NIGHT STRIKE
CHRIS RYAN EXTREME: NIGHT STRIKE (HB)
CHRIS RYAN EXTREME: NIGHT STRIKE (PB)
CHRIS RYAN EXTREME: NIGHT STRIKE (PB)
CHRIS RYAN EXTREME: NIGHT STRIKE (PB)
CHRIS RYAN EXTREME: SILENT KILL (HB)
CHRIS RYAN EXTREME: SILENT KILL (PB)
CHRIS RYAN EXTREME: SILENT KILL (PB)
CHRIS RYAN EXTREME: SILENT KILL (PB)
CHRIS RYAN'S SAS FITNESS BOOK
CHRIS RYAN'S SAS FITNESS BOOK (PB)
CIRCLE OF DEATH (HB)
CIRCLE OF DEATH (PB)
CODE RED
COMMUNITY DESTINATION MANAGEMENT IN DEVELOPING ECONOMIES (HB)
COMMUNITY DESTINATION MANAGEMENT IN DEVELOPING ECONOMIES (PB)
CONSUMER BEHAVIOR IN TRAVEL AND TOURISM
CONSUMER BEHAVIOR IN TRAVEL AND TOURISM
CONSUMER BEHAVIOR IN TRAVEL AND TOURISM
CONSUMER BEHAVIOR IN TRAVEL AND TOURISM (HB)
CONSUMER BEHAVIOR IN TRAVEL AND TOURISM (PB)
CONVENTION TOURISM
CONVENTION TOURISM
CONVENTION TOURISM
CONVENTION TOURISM
CONVENTION TOURISM
CONVENTION TOURISM (HB)
CONVENTION TOURISM (PB)
DEADFALL
DEADFALL (PB)
DEATHLIST
DEATHLIST (HB)
DEATHLIST (PB)
DEATHLIST (PB)
DEATHLIST (PB)
DUNDRUM, STILLORGAN AND RATHFARNHAM (HB)
EDGE - A RIVETS SHORT STORY
ENDGAME
ENDGAME (PB)
EXTREME MOST WANTED AIR IRE EXP (HB)
FIELD GUIDE TO CASE STUDY RESEARCH IN TOURISM, HOSPITALITY AND LEISURE
FIELD GUIDE TO CASE STUDY RESEARCH IN TOURISM, HOSPITALITY AND LEISURE (HB)
FIGHT TO WIN
FIGHT TO WIN (HB)
FIGHT TO WIN (PB)
FIGHT TO WIN (PB)
FIREFIGHT
FIREFIGHT (CD)
FIREFIGHT (PB)
FIREFIGHT (PB)
FLASH FLOOD
FLASH FLOOD (CD)
FLASH FLOOD (PB)
GAY TOURISM (HB)
GAY TOURISM (PB)
GEOGRAPHY AND TOURISM MARKETING
GEOGRAPHY AND TOURISM MARKETING
GEOGRAPHY AND TOURISM MARKETING
GEOGRAPHY AND TOURISM MARKETING (HB)
GEOGRAPHY AND TOURISM MARKETING (PB)
GEOGRAPHY MATTERS 2 TEACHER''S RESOURCE PACK
GEOGRAPHY MATTERS 2 TEACHER''S RESOURCE PACK AND CD-ROM
GLOBAL ALLIANCES IN TOURISM AND HOSPITALITY MANAGEMENT (HB)
GLOBAL ALLIANCES IN TOURISM AND HOSPITALITY MANAGEMENT (PB)
GLOBAL STRIKE (HB)
GLOBAL STRIKE (PB)
GLOBAL STRIKE (PB)
GLOBAL STRIKE (PB)
GREED
GREED (PB)
GREED (SIGNED)
HANDBOOK FOR DISTANCE LEARNING IN TOURISM
HANDBOOK FOR DISTANCE LEARNING IN TOURISM
HANDBOOK FOR DISTANCE LEARNING IN TOURISM
HANDBOOK FOR DISTANCE LEARNING IN TOURISM (HB)
HANDBOOK FOR DISTANCE LEARNING IN TOURISM (PB)
HARD TARGET
HARD TARGET MISSION 1
HARD TARGET MISSION 3
HARD TARGET MISSION 4
HEAD HUNTERS
HEAD HUNTERS
HEAD HUNTERS (HB)
HEAD HUNTERS (PB)
HEINEMANN 16-19 GEOGRAPHY: CHANGING ENVIRONMENTS STUDENT BOOK (PB)
HEINEMANN 16-19 GEOGRAPHY: CHANGING ENVIRONMENTS TEACHER''S RESOURCE FILE
HELLFIRE
HELLFIRE (HB)
HELLFIRE (PB)
HELLFIRE (PB)
HELLFIRE (PB)
HELLFIRE SIGNED EDITION (HB)
HISTORY OF THE SAS
HISTORY OF THE SAS (HB)
HIT LIST
HIT LIST (PB)
HOSPITALITY MANAGEMENT EDUCATION
HOSPITALITY MANAGEMENT EDUCATION
HOSPITALITY MANAGEMENT EDUCATION
HOSPITALITY MANAGEMENT EDUCATION (HB)
HUNTER KILLER
HUNTER KILLER (PB)
HUNTER KILLER (PB)
HUNTER KILLER (PB)
HUNTER-KILLER
HUNTER-KILLER (HB)
IMAGINING SUSTAINABILITY (PB)
INDIGENOUS TOURISM
INDIGENOUS TOURISM
INDIGENOUS TOURISM
INDIGENOUS TOURISM
INDIGENOUS TOURISM
INDIGENOUS TOURISM (HB)
JAPANESE TOURISTS (HB)
JAPANESE TOURISTS (PB)
KEEPING STUDENTS IN HIGHER EDUCATION
KILL ZONE (PB)
KILLING FOR THE COMPANY
KILLING FOR THE COMPANY
KILLING FOR THE COMPANY (CD)
KILLING FOR THE COMPANY (HB)
KILLING FOR THE COMPANY (HB)
KILLING FOR THE COMPANY (PB)
KILLING FOR THE COMPANY (PB)
KILLING FOR THE COMPANY (PB)
KILLING FOR THE COMPANY (PB)
KREMLIN DEVICE (AUD)
LAND OF FIRE
LAND OF FIRE
LAND OF FIRE (PB)
LAND OF FIRE SIGNED
LAND OF FIRE SIGNED COPY
MANAGING SUSTAINABLE TOURISM (HB)
MANAGING SUSTAINABLE TOURISM (PB)

TOP SELLERS IN THIS CATEGORY
Who Moved My Cheese (Paperback)
By: Spencer Johnson
Ebury Publishing
Our Price : £5.10
more details
The Go-Giver (Paperback)
By: Bob Burg, John David Mann
Penguin Books Ltd
Our Price : £7.29
more details
Career Anchors (Paperback)
By: Edgar H. Schein, John Van Mannen
John Wiley & Sons Inc
Our Price : £11.67
more details
The Eq Edge (Paperback)
By: Steven J. Stein, Howard E. Book
John Wiley and Sons Ltd
Our Price : £13.13
more details
Start With Why (Paperback)
By: Simon Sinek
Penguin Books Ltd
Our Price : £7.29
more details
BROWSE FOR BOOKS IN RELATED CATEGORIES
 ECONOMICS, FINANCE, BUSINESS AND INDUSTRY
 business & management


Information provided by www.pickabook.co.uk
SHOPPING BASKET
  
Your basket is empty
  Total Items: 0
 

New This Month
Dyslexia, ADHD, and DCD-Friendly Study Skills Guide
By: ANN-MARIE MCNICHOLAS
This practical study skills guide helps young people with dyslexia and specific learning differences (SpLDs) study for exams. The book takes an active learning approach that helps students develop a positive attitude towards study and exams. It also offers strategies for multisensory learners and is full of techniques for learning and remembering.
add to basket

Mindfulness for Children
M IS FOR MINDFULNESS
By: CAROLYN SUZUKI
An Alphabet Book of Calm. A beautifully illustrated, gentle introduction to the concepts of mindfulness, such as the importance of being aware of your body and its sensations, and being aware of your breathing. In an increasingly anxious, stressful world, this book is a little oasis of calm and reflection. A perfect book to start conversations about feelings and worries with small children, from the author of ''F is for Feminism: An Alphabet Book of Empowerment''.
add to basket

Mindfulness for Children
add to basket


11+ Revision Material
add to basket

11+ Revision Material
11+ English Revision Guide
By: ERIKA CROSS, JENNY OLNEY, VICTORIA BURRILL
Secure the top marks in 11+ independent school entrance exams and pre-tests and a better chance at getting into their school of choice with this essential revision guide. Complete coverage of the ISEB 11+ English syllabus and stretching extra content ensures that every topic is thoroughly revised ahead of the exams.
add to basket