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Item Details
| Title:
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CASES IN DIRECT MARKETING
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| By: |
Herbert E. Brown, Bruce D. Buskirk, Paula Saunders |
| Format: |
Paperback |
| List price:
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£17.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0844233218 |
| ISBN 13: |
9780844233215 |
| Publisher: |
NTC PUBLISHING GROUP,U.S. |
| Pub. date: |
1 April, 1996 |
| Edition: |
2nd Revised edition |
| Series: |
NTC Business Books |
| Pages: |
320 |
| Description: |
Features a collection of 23 cases that aim to expand your understanding of direct marketing's capacity to revolutionize every phase of business, from product development to making sales. Every case in this work takes you beyond the basics and tests your problem-solving skills. |
| Synopsis: |
"Cases in Direct Marketing" is a treasure house of actual company experiences. This wide-ranging collection of 23 cases will expand your understanding of direct marketing's capacity to revolutionize every phase of business, from product development to making sales. Every case takes you beyond the basics and tests your problem-solving skills. |
| Publication: |
US |
| Imprint: |
NTC Publishing Group,U.S. |
| Returns: |
Returnable |
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