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Item Details
Title: TOURISM BEHAVI
TRAVELLERS' DECISIONS AND ACTIONS
By: Roger March, Arch Woodside
Format: Hardback

List price: £92.70
Our price: £83.43
Discount:
10% off
You save: £9.27
ISBN 10: 0851990215
ISBN 13: 9780851990217
Availability: Publisher out of stock. This item may be subject to delays or cancellation.
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Stock: Currently 0 available
Publisher: CABI PUBLISHING
Pub. date: 11 October, 2005
Pages: 228
Description: This book examines alternative theories and the empirical testing of how planning relates to doing. It considers tourist spending, length of stay, attractions, destinations, accommodation and activities and looks at how marketing strategies affect consumer plans.
Synopsis: How do individuals go about making trade-off's among work, leisure, travel, and personal maintenance(e.g. sleeping) activities? What are the unconscious as well as conscious drivers of their behaviours?How well do their behaviours follow what they plan? These questions are fundamental in consumerbehaviour. This book provides fresh insights in responding to these issues.This book examines alternative theories and the empirical testing of trade-offs we make in life amongwork, leisure, travel, and personal maintenance actions and how our plans relate to what we actuallydo. Tourism Behaviour considers plans and behaviours for tourist spending, length of stay, attractions,destinations, accommodation and activities, and investigates how marketing strategies affect consumerplans. This book provides new theory, empirical studies, and practical insights of significant interest totravel and leisure researchers, destination marketing managers, and advanced students in tourism andconsumer behaviour.
Publication: UK
Imprint: CABI Publishing
Returns: Returnable
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