CONSUMER PSYCHOLOGY OF TOURISM, HOSPITALITY AND LEI by Geoffrey Crouch, Richard Perdue, Harry Timmermans ( 9780851997490 )

Item Details

Title:

CONSUMER PSYCHOLOGY OF TOURISM, HOSPITALITY AND LEI
VOLUME 3

By:

Geoffrey Crouch, Richard Perdue, Harry Timmermans

Format:

Hardback

List price:

£126.65

Our price:

£113.99

Discount:

10% off

You save:

£12.66

ISBN 10:

085199749X

ISBN 13:

9780851997490

Availability:

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Stock:

Currently 0 available

Publisher:

CABI PUBLISHING

Pub. date:

1 January, 2004

Pages:

368

Description:

Themes covered by the papers include attitudes, emotions and information processing; motivation and learning; consumption systems; decision and choice; experience and satisfaction; market segmentation; attraction and loyalty; and image and interpretation.

Synopsis:

Knowledge of consumer psychology and consumer behaviour in relation to tourism is valuable in determining the success of tourism and hospitality ventures. The book is an edited collection of papers from the 3rd Symposium on Consumer Psychology of Tourism, Hospitality and Leisure, held in Melbourne, Australia in January 2003. Themes covered by the papers include attitudes, emotions and information processing; motivation and learning; consumption systems; decision and choice; experience and satisfaction; market segmentation; attraction and loyalty; and image and interpretation.

Publication:

Imprint:

CABI Publishing

Returns:

Returnable

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