pickabook books with huge discounts for everyone
pickabook books with huge discounts for everyone
Visit our new collection website www.collectionsforschool.co.uk
     
Email: Subscribe to news & offers:
Need assistance? Log In/Register


Item Details
Title: THE PSYCHOLOGY OF CONSUMER BEHAVIOR
By: Brian Mullen, Craig Johnson
Format: Hardback

List price: £135.00
Our price: £121.50
Discount:
10% off
You save: £13.50
ISBN 10: 0898598575
ISBN 13: 9780898598575
Availability: Usually dispatched within 1-3 weeks.
 Delivery rates
Stock: Currently 0 available
Publisher: TAYLOR & FRANCIS INC
Pub. date: 1 May, 1990
Pages: 230
Description: The authors bring together a broad survey of small answers to a big question: "Why do consumers do what they do?". They present current psychological theory and research as it illuminates fundamental issues of behaviour, emphasizing how it can be employed to influence consumers.
Synopsis: After years of study in the area of consumer behavior, Mullen and Johnson bring together a broad survey of small answers to a big question: "Why do consumers do what they do?" This book provides an expansive, accessible presentation of current psychological theory and research as it illuminates fundamental issues regarding the psychology of consumer behavior. The authors hypothesize that an improved understanding of consumer behavior could be employed to more successfully influence consumers' use of products, goods, and services. At the same time, an improved understanding of consumer behavior might be used to serve as an advocate for consumers in their interactions in the marketplace.
Publication: US
Imprint: Lawrence Erlbaum Associates Inc
Returns: Returnable
Some other items by this author:
A SERPENT'S TOOTH
A SERPENT'S TOOTH (PB)
ABC AND D
ADVANCED BASIC META-ANALYSIS
ADVANCED BASIC META-ANALYSIS
ADVANCED BASIC META-ANALYSIS
ADVANCED BASIC META-ANALYSIS
ADVANCED BASIC META-ANALYSIS (CD)
ADVANCED BASIC META-ANALYSIS (HB)
ADVANCED BASIC META-ANALYSIS (HB)
ANOTHER MAN'S MOCCASINS
ANOTHER MAN'S MOCCASINS (PB)
ANOTHER MANS MOCCASINS (HB)
ANOTHER MANS MOCCASINS (PB)
ANY OTHER NAME (PB)
ARRESTING DEVELOPMENT
ARRESTING DEVELOPMENT
ARRESTING DEVELOPMENT
ARRESTING DEVELOPMENT
ARRESTING DEVELOPMENT
ARRESTING DEVELOPMENT
ARRESTING DEVELOPMENT (HB)
ARRESTING DEVELOPMENT (PB)
AS THE CROW FLIES
AS THE CROW FLIES (PB)
ATTACK OF THE IFONES AND OTHER VERTICALL (PB)
CHAMPION (PB)
COLD DISH (PB)
CRIME PLUS MUSIC
CROWN-OF-THORNS STARFISH ON THE GREAT BARRIER REEF (HB)
DANCE AND DONUTS WITH DAD (PB)
DARK HORSE (PB)
DAUGHTER OF THE MORNING STAR (HB)
DEATH WITHOUT COMPANY
DEATH WITHOUT COMPANY (PB)
DEATH WITHOUT COMPANY (PB)
DECENTRALISATION IN INDIA (PB)
DEPTH OF WINTER (HB)
DEPTH OF WINTER (PB)
DRY BONES (PB)
DRY BONES (PB)
E-STUDY GUIDE FOR
ECHINODERMS IN A CHANGING WORLD
ECHINODERMS IN A CHANGING WORLD
ECHINODERMS IN A CHANGING WORLD
ECHINODERMS IN A CHANGING WORLD
ECHINODERMS IN A CHANGING WORLD (HB)
EXPLORING MATHEMATICS (HB)
EXPLORING MATHEMATICS (PB)
FATHER HUNGER
FUNCTIONS OF MATHEMATICS FOR THE LIBERAL (PB)
HELL IS EMPTY
HELL IS EMPTY (PB)
HIGHWAYMAN (PB)
JAMES J.HILL HOUSE (PB)
JUNKYARD DOGS
JUNKYARD DOGS (PB)
KINDNESS GOES UNPUNISHED
KINDNESS GOES UNPUNISHED (PB)
KINDNESS GOES UNPUNISHED (PB)
LAND OF WOLVES (HB)
LAND OF WOLVES (PB)
LEAD VERTICALLY (HB)
LEAD VERTICALLY (PB)
LIVELIHOOD OPTIONS? (PB)
MY PROSTATE CANCER ADVENTURE, AND THE LESSONS LEARNED
NEWFALL CITY (PB)
NEXT TO LAST STAND (HB)
RIGHTS,CLAIMS AND CAPTURE (PB)
SEAWEED INVASIONS
SEAWEED INVASIONS
SEAWEED INVASIONS
SEAWEED INVASIONS
SEAWEED INVASIONS (PB)
SENSE & SUSTAINABILITY: EDUCATING FOR A LOW CARBON WORLD
SENSE AND SUSTAINABILITY (PB)
STATE TRANSFERS TO THE POOR AND BACK (PB)
THE ANOREXIA DIARIES (PB)
THE COLD DISH
THE COLD DISH (PB)
THE COLD DISH (PB)
THE DARK HORSE
THE DARK HORSE (PB)
THE PSYCHOLOGY OF CONSUMER BEHAVIOR
THE PSYCHOLOGY OF CONSUMER BEHAVIOR
THE PSYCHOLOGY OF CONSUMER BEHAVIOR
THE URBAN CLIMATE CHALLENGE
THE URBAN CLIMATE CHALLENGE
THE URBAN CLIMATE CHALLENGE
THE URBAN CLIMATE CHALLENGE (PB)
THEORIES OF GROUP BEHAVIOR (HB)
THEORIES OF GROUP BEHAVIOR (PB)
TOWARDS ACCOUNTABILITY (PB)
UNCLE ABNER (HB)
UNREHEARSED DESTINY (PB)
WAIT FOR SIGNS (PB)
WESTERN STAR (PB)
YOU ARE EXTRAORDINARY
YOU ARE EXTRAORDINARY (HB)

TOP SELLERS IN THIS CATEGORY
The Winner Effect (Paperback)
Bloomsbury Publishing PLC
Our Price : £9.48
more details
A Woman Looking at Men Looking at Women (Paperback)
Hodder & Stoughton General Division
Our Price : £9.48
more details
Feel the Fear and Do it Anyway (Paperback)
Ebury Publishing
Our Price : £2.91
more details
The Marshmallow Test (Paperback)
Transworld Publishers Ltd
Our Price : £8.02
more details
No Worries! Mindful Kids (Paperback)
Templar Publishing
Our Price : £7.29
more details
BROWSE FOR BOOKS IN RELATED CATEGORIES
 SOCIAL SCIENCES
 psychology


Information provided by www.pickabook.co.uk
SHOPPING BASKET
  
Your basket is empty
  Total Items: 0
 






Early Learning
Little Worried Caterpillar (PB) Little Green knows she''s about to make a big change - transformingfrom a caterpillar into a beautiful butterfly. Everyone is VERYexcited! But Little Green is VERY worried. What if being a butterflyisn''t as brilliant as everyone says?Join Little Green as she finds her own path ... with just a littlehelp from her friends.
add to basket

Early Learning
add to basket

Picture Book
All the Things We Carry PB What can you carry?A pebble? A teddy? A bright red balloon? A painting you''ve made?A hope or a dream?This gorgeous, reassuring picture book celebrates all the preciousthings we can carry, from toys and treasures to love and hope. With comforting rhymes and fabulous illustrations, this is a warmhug of a picture book.
add to basket