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Item Details
Title: CONSUMER BEHAVIOUR
HUMAN PURSUIT OF HAPPINESS IN THE WORLD OF GOODS
By: Jill Avery, Robert Kozinets, Arch Woodside
Format: Paperback

List price: £80.00


We currently do not stock this item, please contact the publisher directly for further information.

ISBN 10: 0979133645
ISBN 13: 9780979133640
Publisher: OPEN MENTIS PUBLISHERS
Pub. date: 1 July, 2012
Edition: 3rd Revised edition
Pages: 652
Illustrations: 200
Publication: US
Imprint: Open Mentis Publishers
Returns: Non-returnable
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FIELD GUIDE TO CASE STUDY RESEARCH IN BUSINESS-TO-BUSINESS MARKETING AND PURCHASING
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STRONG BRANDS, STRONG RELATIONSHIPS
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THE COMPLEXITY TURN (HB)
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