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Item Details
Title: MARKETING
By: Greg Elliott, Sharyn Rundle-Thiele, David Waller
Format: Paperback

List price: £86.95
Our price: £78.26
Discount:
10% off
You save: £8.69
ISBN 10: 111838900X
ISBN 13: 9781118389003
Availability: Usually dispatched within 1-3 weeks.
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Publisher: JOHN WILEY & SONS INC
Pub. date: 1 August, 2012
Edition: 2nd Edition + iStudy Version 2
Series: Open University: Modern Art - Practices & Debates
Pages: 572
Description: Marketing 2nd edition is the ideal text for the undergraduate Introductory Marketing course in the Asia-Pacific region. Significantly, it is an original work rather than being an adaptation of a US text.
Synopsis: Marketing 2nd edition is the ideal text for the undergraduate Introductory Marketing course in the Asia-Pacific region. Significantly, it is an original work rather than being an adaptation of a US text. The 1st edition of this text was the most successful ground-up' Introductory Marketing text ever released in the local market. Building on the strengths of the popular 1st edition, the text and its extensive accompanying digital resources are designed to engage students in the study of marketing. A diverse range of organisations, goods and services from Australia, New Zealand and the Asian region are featured to illustrate key concepts, coupled with detailed coverage of the latest marketing theory, research and thinking. This text provides a thorough analysis of contemporary marketing and is an essential guide to best practice. The iStudy contains interactive modules and local videos to enhance your understanding of key concepts. Each interactive module contains a summarised version of the textbook with the inclusion of audio voiceover and interactive activities designed to test your knowledge and assist your learning.
Publication: US
Imprint: John Wiley & Sons Inc
Returns: Returnable
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