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Item Details
Title: CONTEMPORARY STRATEGY ANALYSIS 8E TEXT ONLY
By: Robert M. Grant
Format: Paperback

List price: £52.99


We currently do not stock this item, please contact the publisher directly for further information.

ISBN 10: 1119941881
ISBN 13: 9781119941880
Publisher: JOHN WILEY & SONS INC
Pub. date: 18 December, 2012
Pages: 480
Description: Robert M. Grant combines a highly accessible writing style with a concentration on the fundamentals of value creation and an emphasis on practicality in this leading strategy text.
Synopsis: Robert M. Grant combines a highly accessible writing style with a concentration on the fundamentals of value creation and an emphasis on practicality in this leading strategy text. In this new edition, he includes an even greater focus on strategy implementation that reflects the needs of firms to reconcile scale economies with entrepreneurial flexibility, innovation with cost efficiency, and globalization with local responsiveness. This edition also incorporates some of the key strategic issues of today including: post-financial crisis adjustment, the continuing rise of China, India and Brazil, and the increased emphasis on ethics and sustainability. Coverage is also provided on strategy in not-for-profit organizations. The interactive e-book previously included with the 8th edition of this textbook is no longer available. The resources offered in this e-book are available by accessing the book companion site.
Publication: US
Imprint: John Wiley & Sons Inc
Returns: Returnable
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