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Item Details
| Title:
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PROMO2 (WITH COURSEMATE, 1 TERM (6 MONTHS) PRINTED ACCESS CARD)
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| By: |
Thomas O'Guinn, Chris Allen, Richard J. Semenik |
| Format: |
Mixed media product |
| List price:
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£57.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
1133626173 |
| ISBN 13: |
9781133626176 |
| Publisher: |
CENGAGE LEARNING, INC |
| Pub. date: |
9 February, 2012 |
| Edition: |
2nd edition |
| Pages: |
368 |
| Synopsis: |
Created by the continuous feedback of a "student-tested, faculty-approved" process, PROMO 2e delivers a visually appealing, succinct print component, tear-out review cards for students and instructors and a consistent online offering with CourseMate that includes an eBook in addition to a set of interactive digital tools all at a value-based price and proven to increase retention and outcomes. PROMO 2e is written in a concise style with plenty of real-world examples to illustrate the concepts of promotion and give students a glimpse into the industry and the challenges it faces. |
| Publication: |
US |
| Imprint: |
South-Western College Publishing |
| Returns: |
Returnable |
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