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Item Details
Title: ADVANCES IN TOURISM DESTINATION MARKETING
MANAGING NETWORKS
By: Metin Kozak (Editor), Juergen Gnoth (Editor), Luisa L.A Andreu (Editor)
Format: Electronic book text

List price: £39.99


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ISBN 10: 1135218900
ISBN 13: 9781135218904
Publisher: TAYLOR & FRANCIS LTD
Pub. date: 1 September, 2009
Series: Advances in Tourism
Pages: 266
Synopsis: This volume provides original insight into the operational opportunities, challenges and constraints in managing Tourism Destination Marketing. It explores how the various tourist destination systems including tourist, places (as seen by the tourist), public and private tourism organisations and the social and physical environment can effectively communicate and co operate together at a profit for each. Advances in Destination Marketing offers a comprehensive review of a wide range of aspects related to marketing tourism products including networks in destinations, consumer experiences in destinations, destination branding, destination image, events in destinations and destination tourism products. Throughout the book a network analysis perspective is applied to offer alternative solutions of how each system can share network knowledge and system knowledge so profits can be created effectively and maximised. The exploration of new topics such as Destination Networks and Destination Branding as well as original international empirical research and case studies from well known researchers in the area, provides new thinking on Marketing Tourism Destinations.The relevance of the arguments and the salient conclusions are valuable in the study of an ever dynamic and burgeoning industry. This stimulating volume will be of interest to higher level students, academics, researchers within Tourism and practitioners in the industry.
Illustrations: 14 Line drawings, black and white; 33 Tables, black and white; 14
Publication: UK
Imprint: Routledge
Returns: Non-returnable
Some other items by this author:
ADVANCES IN TOURISM DESTINATION MARKETING
ADVANCES IN TOURISM DESTINATION MARKETING
ADVANCES IN TOURISM DESTINATION MARKETING
ADVANCES IN TOURISM DESTINATION MARKETING
ADVANCES IN TOURISM DESTINATION MARKETING
ADVANCES IN TOURISM DESTINATION MARKETING (HB)
ADVANCES IN TOURISM DESTINATION MARKETING (PB)
ASPECTS OF TOURIST BEHAVIOR (HB)
CO-CREATION AND WELL-BEING IN TOURISM (HB)
DESTINATION BENCHMARKIN (HB)
DESTINATION COMPETITIVENESS, THE ENVIRONMENT AND SUSTAINABILI (HB)
DESTINATION MARKETING
DESTINATION MARKETING
DESTINATION MARKETING
DESTINATION MARKETING (HB)
HANDBOOK OF TOURIST BEHAVIOR
HANDBOOK OF TOURIST BEHAVIOR
HANDBOOK OF TOURIST BEHAVIOR
HANDBOOK OF TOURIST BEHAVIOR
HANDBOOK OF TOURIST BEHAVIOR
HANDBOOK OF TOURIST BEHAVIOR (HB)
HANDBOOK OF TOURIST BEHAVIOR (PB)
HANDBOOK ON TOURISM, PUBLIC HEALTH AND WELLBEING - HANDBOOK ON TOURISM, PUBLIC HEALTH AND WELL-BEING (HB)
MANAGING AND MARKETING TOURIST DESTINATIONS
MANAGING AND MARKETING TOURIST DESTINATIONS
MANAGING AND MARKETING TOURIST DESTINATIONS
MANAGING AND MARKETING TOURIST DESTINATIONS
MANAGING AND MARKETING TOURIST DESTINATIONS
MANAGING AND MARKETING TOURIST DESTINATIONS
MANAGING AND MARKETING TOURIST DESTINATIONS (HB)
MANAGING AND MARKETING TOURIST DESTINATIONS (PB)
MARKETING INNOVATIONS FOR SUSTAINABLE DESTINATIONS
MARKETING INNOVATIONS FOR SUSTAINABLE DESTINATIONS (HB)
MARKETING PLACES AND SPACES
MARKETING PLACES AND SPACES (HB)
NON-INVASIVE BRAIN STIMULATION: NEW PROSPECTS IN COGNITIVE NEUROREHABILITATION
PROGRESS IN TOURISM MARKETING
PROGRESS IN TOURISM MARKETING
PROGRESS IN TOURISM MARKETING
PROGRESS IN TOURISM MARKETING
PROGRESS IN TOURISM MARKETING
PROGRESS IN TOURISM MARKETING (HB)
SUSTAINABILITY OF TOURISM (HB)
TOURISM AND HOSPITALITY MANAGEMENT
TOURISM AND HOSPITALITY MANAGEMENT (HB)
TOURISM DEVELOPMENT (HB)
TOURISM ECONOMICS (HB)
TOURISM ECONOMICS (HB)
TOURISM MARKETING (HB)
TOURISM RESEARCH (HB)
TOURISTS' BEHAVIORS AND EVALUATIONS
TOURISTS' BEHAVIORS AND EVALUATIONS (HB)
TOURISTS' PERCEPTIONS AND ASSESSMENTS
TOURISTS' PERCEPTIONS AND ASSESSMENTS (HB)

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