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Item Details
| Title:
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MARKETING BIG OIL: BRAND LESSONS FROM THE WORLD'S LARGEST COMPANIES
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| By: |
M. Robinson |
| Format: |
Hardback |
| List price:
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£47.00 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
1137389168 |
| ISBN 13: |
9781137389169 |
| Publisher: |
PALGRAVE MACMILLAN |
| Pub. date: |
4 July, 2014 |
| Pages: |
153 |
| Description: |
Marketing Big Oil begins with an historical perspective looking at how Big Oil came to be and then analyzes the marketing and corporate branding programs of these oil titans to demonstrate what does and doesn't work, showing us how even the largest companies sometimes fail to get their message across. |
| Synopsis: |
Marketing Big Oil begins with an historical perspective looking at how Big Oil came to be and then analyzes the marketing and corporate branding programs of these oil titans to demonstrate what does and doesn't work, showing us how even the largest companies sometimes fail to get their message across. |
| Illustrations: |
2 Illustrations, black and white; X, 153 p. 2 illus. |
| Publication: |
UK |
| Imprint: |
Palgrave Pivot |
| Returns: |
Non-returnable |
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