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Item Details
Title: INTERNATIONAL CASES IN TOURISM MANAGEMENT
By: Susan Horner, John Swarbrooke
Format: Hardback

List price: £135.00
Our price: £130.95
Discount:
3% off
You save: £4.05
ISBN 10: 1138144495
ISBN 13: 9781138144491
Availability: Usually dispatched within 1-3 weeks.
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Stock: Currently 0 available
Publisher: TAYLOR & FRANCIS LTD
Pub. date: 29 July, 2016
Pages: 410
Description: This essential resource for tutors and students who wish to deepen their understanding of the subject and key issues provides an array of international case studies on tourism management. With profiles on individual companies and material on different management functions in tourism, this title makes an ideal accompaniment to all tourism courses.
Synopsis: International Cases in Tourism Management includes: * Profiles of individual companies * Case studies on destination management and marketing * Material on different management functions in tourism, such as marketing and human resource management * Case studies of particular types of tourism, such as ecotourism and cultural tourism The case studies are supplemented by exercises and questions, which ensure that for students and tutors alike the book is the ideal accompaniment to all tourism courses.
Publication: UK
Imprint: Routledge
Returns: Returnable
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