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Item Details
Title: MARKETING FOR SUSTAINABLE TOURISM
By: Xavier Font (Editor), Scott Mccabe (Editor)
Format: Hardback

List price: £105.00
Our price: £94.50
Discount:
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You save: £10.50
ISBN 10: 1138560316
ISBN 13: 9781138560314
Availability: Last available stock.
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Stock: Currently 16 available
Publisher: TAYLOR & FRANCIS LTD
Pub. date: 13 December, 2017
Pages: 212
Synopsis: Tourism marketing has typically been seen as exploitative and fuelling hedonistic consumerism. Sustainability marketing can, however, use marketing skills and techniques to good purpose, by understanding market needs, designing more sustainable products and identifying more persuasive methods of communication to bring behavioural change. This book summarises the latest research on the theories, methods and results of marketing that seeks to make tourist destinations better places to live in, and better places to visit. It shares evidence on the motivations, mechanisms and barriers that businesses encounter, and on successes in changing consumer behaviour and pursuing sustainability goals. Particular attention is given to the methodologies of sustainable tourism marketing, to the subject's breadth and complexity, and to its many innovations. Further research is called for to fully understand what contextual aspects influence these pro-sustainability interventions to achieve which outcomes in other settings, in order to validate some of the exploratory studies discussed, and establish the feasibility of scaling up pilot studies for more general use.This book was originally published as a special issue of the Journal of Sustainable Tourism.
Publication: UK
Imprint: Routledge
Returns: Returnable
Some other items by this author:
FOREST TOURISM AND RECREATION (HB)
MARKETING COMMUNICATIONS IN TOURISM AND HOSPITALITY
MARKETING COMMUNICATIONS IN TOURISM AND HOSPITALITY
MARKETING COMMUNICATIONS IN TOURISM AND HOSPITALITY
MARKETING COMMUNICATIONS IN TOURISM AND HOSPITALITY
MARKETING COMMUNICATIONS IN TOURISM AND HOSPITALITY
MARKETING COMMUNICATIONS IN TOURISM AND HOSPITALITY (PB)
PROGRESS IN RESPONSIBLE TOURISM
PROGRESS IN RESPONSIBLE TOURISM
PROGRESS IN RESPONSIBLE TOURISM
SOCIAL TOURISM IN EUROPE
SOCIAL TOURISM IN EUROPE
SOCIAL TOURISM IN EUROPE
SOCIAL TOURISM IN EUROPE (HB)
SOCIAL TOURISM IN EUROPE (PB)
THE ROUTLEDGE HANDBOOK OF TOURISM MARKETING
THE ROUTLEDGE HANDBOOK OF TOURISM MARKETING
THE ROUTLEDGE HANDBOOK OF TOURISM MARKETING
THE ROUTLEDGE HANDBOOK OF TOURISM MARKETING (HB)
THE ROUTLEDGE HANDBOOK OF TOURISM MARKETING (PB)
TOURISM ECOLABELLIN (HB)

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