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Item Details
Title: MASTERS OF ADVERTISING COPY
By: J. George Frederick (Editor)
Format: Paperback

List price: £45.99
Our price: £41.39
Discount:
10% off
You save: £4.60
ISBN 10: 113899569X
ISBN 13: 9781138995697
Availability: Usually dispatched within 1-3 weeks.
 Delivery rates
Stock: Currently 0 available
Publisher: TAYLOR & FRANCIS LTD
Pub. date: 11 December, 2015
Series: Routledge Library Editions: Marketing
Pages: 400
Synopsis: This book collects together pieces by significant figures in American advertising, including George L. Dyer, who at the time of his death left almost no other written record of his point of view. There is a substantial introduction by the editor, which interweaves the history of advertising with the history of the era of American industrial coming-of-age, touching not only on the impact of mass-production, but also the beginnings of corporate social responsibility.
Publication: UK
Imprint: Routledge
Returns: Returnable
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