| Title:
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MARKETING FOR HOSPITALITY AND TOURISM
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| By: |
Philip Kotler, John T. Bowen, James C. Makens |
| Format: |
Paperback |
| List price:
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£55.99 |
| Our price: |
£51.79 |
| Discount: |
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| You save:
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£4.20 |
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| ISBN 10: |
1292020032 |
| ISBN 13: |
9781292020037 |
| Availability: |
Usually dispatched within 1-3 weeks.
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| Stock: |
Currently 0 available |
| Publisher: |
PEARSON EDUCATION LIMITED |
| Pub. date: |
17 July, 2013 |
| Edition: |
Pearson New International ed of 6th Revised ed |
| Pages: |
636 |
| Description: |
This hospitality marketing book builds on the authors' expertise to discuss an integrative approach to the major marketing decisions hospitality managers face in today's global marketplace. Experiential exercises and new material on social networking, database marketing and revenue management add to the work's usefulness. |
| Synopsis: |
For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing. Marketing for Hospitality and Tourism, 6e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the most frequent adoption for the course. Developed with extensive student and professor reviews, this edition includes new coverage of social media, discussion of current industry trends, and hands-on application assignments. |
| Illustrations: |
Illustrations (black and white, and colour) |
| Publication: |
UK |
| Imprint: |
Pearson Education Limited |
| Returns: |
Returnable |