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Item Details
Title: MARKETING FOR HOSPITALITY AND TOURISM
By: Dr. Philip T. Kotler, John T. Bowen, Seyhmus Baloglu
Format: Paperback

List price: £55.99
Our price: £48.99
Discount:
12.5% off
You save: £7.00
ISBN 10: 1292156155
ISBN 13: 9781292156156
Availability: Usually dispatched within 3-5 days.
 Delivery rates
Stock: Currently 75 available
Publisher: PEARSON EDUCATION LIMITED
Pub. date: 8 September, 2016
Edition: Global ed of 7th revised ed
Pages: 688
Synopsis: For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing. Marketing for Hospitality and Tourism, 7/e is the definitive source for hospitality marketing. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the leading resource on hospitality and tourism marketing. The Seventh Edition of this popular book includes new and updated coverage of social media, destination tourism and other current industry trends, authentic industry cases, and hands-on application activities.
Publication: UK
Imprint: Pearson Education Limited
Returns: Returnable
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MANAGING AND MARKETING TOURIST DESTINATIONS
MANAGING AND MARKETING TOURIST DESTINATIONS
MANAGING AND MARKETING TOURIST DESTINATIONS
MANAGING AND MARKETING TOURIST DESTINATIONS
MANAGING AND MARKETING TOURIST DESTINATIONS (HB)
MANAGING AND MARKETING TOURIST DESTINATIONS (PB)
MARKETING
MARKETING
MARKETING FOR HOSPITALITY AND TOURISM (HB)
MARKETING FOR HOSPITALITY AND TOURISM (HB)
MARKETING FOR HOSPITALITY AND TOURISM (HB)
MARKETING FOR HOSPITALITY AND TOURISM (PB)
MARKETING FOR HOSPITALITY AND TOURISM (PB)
MARKETING FOR HOSPITALITY AND TOURISM (PB)
MARKETING HOSPITALITY AND TOURISM (PB)
MARKETING IN THE PUBLIC SECTOR (PB)
MARKETING MANAGEMENT
MARKETING MANAGEMENT AND STRATEGY (PB)
MARKETING: AN INTRODUCTION (PB)
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PRINCIPLES OF MARKETING PLUS PEARSON MYLAB MARKETING WITH PEARSON ETEXT, GLOBAL EDITION
RESTAURANT MARKETING FOR OWNERS AND MANAGERS (PB)
THE ECONOMIC GEOGRAPHY OF AIR TRANSPORTATION
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THE ECONOMIC GEOGRAPHY OF AIR TRANSPORTATION
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