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Item Details
| Title:
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ARCHAEOLOGY IS A BRAND!
THE MEANING OF ARCHAEOLOGY IN CONTEMPORARY POPULAR CULTURE |
| By: |
Cornelius Holtorf |
| Format: |
Electronic book text |
| List price:
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£24.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
1315434083 |
| ISBN 13: |
9781315434087 |
| Publisher: |
TAYLOR & FRANCIS LTD |
| Pub. date: |
1 July, 2016 |
| Pages: |
196 |
| Synopsis: |
What impact is there on the field to recognize that archaeology is a regular feature in daily life and popular culture? Based upon the study of England, Germany, Sweden and the USA, Cornelius Holtorf examines the commonalities and peculiarities of media portrayal of archaeology in these countries, and the differences between media presentations and audience knowledge and attraction to the subject, In his normal engaging, populist style, Holtorf discusses the main strategies available to archaeologists in engaging with their popular representations. Possessors of a widely recognized, positively valued and well underpinned brand, archaeologists need to take more seriously the appeal of their work. |
| Illustrations: |
illustrations |
| Publication: |
UK |
| Imprint: |
Routledge |
| Returns: |
Non-returnable |
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