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Item Details
| Title:
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CHINA'S MEDIA GO GLOBAL
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| By: |
Daya Thussu (Editor), Shi Anbin (Editor), Daya Thussu (Editor) |
| Format: |
Electronic book text |
| List price:
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£32.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
1317214617 |
| ISBN 13: |
9781317214618 |
| Publisher: |
TAYLOR & FRANCIS LTD |
| Pub. date: |
15 December, 2017 |
| Series: |
Internationalizing Media Studies |
| Pages: |
344 |
| Synopsis: |
As part of its `going out' strategy, China is using the media to promote its views and vision to the wider world and to counter negative images in the US-dominated international media. China's Media Go Global, the first edited collection on this subject, evaluates how the unprecedented expansion of Chinese media and communications is changing the global media landscape and the role of China within it.Each chapter examines a different dimension of Chinese media's globalization, from newspapers, radio, film and television, to social media and journalism. Topics include the rise of CCTV and its ambitions to become a global player; China Daily as an instrument of China's public diplomacy; the history of China's New Documentary movement; the influence of Western newspapers' move online on Chinese media models and questions around the growth of China's state media in Africa. Further chapters discuss entertainment television, financial media and the advertising market in China. This collection of essays offers a comprehensive evaluation of the complex debates concerning the impact of China on the international media landscape now, and in the future. It makes a distinctive addition to Chinese media studies, as well as to broader global media discourses. Beyond its primary readership among academics and students, China's Media Go Global is aimed at the growing constituency of general readers interested in the increasingly significant role of media in a globalizing world. |
| Illustrations: |
10 Line drawings, black and white; 12 Tables, black and white; 10 |
| Publication: |
UK |
| Imprint: |
Routledge |
| Returns: |
Non-returnable |
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