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Item Details
Title:
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INSIDE MAGAZINE PUBLISHING
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By: |
David Stam (Editor), Andrew Scott (Editor) |
Format: |
Electronic book text |
List price:
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£34.99 |
We believe that this item is permanently unavailable, and so we cannot source
it.
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ISBN 10: |
1317817117 |
ISBN 13: |
9781317817116 |
Publisher: |
TAYLOR & FRANCIS LTD |
Pub. date: |
1 March, 2014 |
Pages: |
274 |
Synopsis: |
Inside Magazine Publishing is an engaging and practically-focused textbook exploring all aspects of the contemporary magazine industry. Editors David Stam and Andrew Scott present a detailed analysis of the key elements of the magazine business today with both a look back to the past and a projection of the future. The role of digital and new media platforms and their effect on all aspects of publishing is explored in detail.The book features a broad range of case studies, written by industry experts, providing readers with accessible examples of key issues in magazine publishing. Additional micro essays also expertly apply theory to practice, and the book is further supported by a companion website (www.insidemagazinepublishing.com).Subject areas covered include:UK magazine publishing todaychanging business modelsoriginating and managing creative contentmagazine writing and designcirculation sales and advertisingdistribution and marketingthe magazine in the digital age.There are useful appendices on printing, paper selection and legal matters as well as a detailed glossary.Inside Magazine Publishing provides a comprehensive overview of magazine publishing for students and all those wishing to understand this dynamic and complex industry. |
Illustrations: |
37 Halftones, black and white; 33 Tables, black and white |
Publication: |
UK |
Imprint: |
Routledge |
Returns: |
Non-returnable |
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A celebratory, inclusive and educational exploration of Ramadan and Eid al-Fitr for both children that celebrate and children who want to understand and appreciate their peers who do.
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