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Item Details
| Title:
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THE CASE STUDY HANDBOOK
HOW TO READ, DISCUSS, AND WRITE PERSUASIVELY ABOUT CASES |
| By: |
William Ellet |
| Format: |
Paperback |
| List price:
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£20.00 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
1422101584 |
| ISBN 13: |
9781422101582 |
| Publisher: |
HARVARD BUSINESS REVIEW PRESS |
| Pub. date: |
1 April, 2007 |
| Pages: |
288 |
| Description: |
Provides an approach for analyzing, discussing, and writing about cases. This book shows how to classify cases according to analytical task they require (solving a problem, making a decision, or forming an evaluation) and establish a base of knowledge about a case. It shows how to talk about cases in class. |
| Synopsis: |
If you're enrolled in an executive education or MBA program, you've probably encountered a powerful learning tool: the business case. But if you're like many people, you may find interpreting and writing about cases mystifying, challenging, or downright frustrating. In "The Case Study Handbook", William Ellet presents a potent new approach for analyzing, discussing, and writing about cases. Early chapters show how to classify cases according to the analytical task they require (solving a problem, making a decision, or forming an evaluation) and quickly establish a base of knowledge about a case. Strategies and templates, in addition to several sample Harvard Business School cases, help you apply the author's framework. Later in the book, Ellet shows how to write persuasive case-analytical essays based on the process laid out earlier. Extensive examples of effective and ineffective writing further reinforce your learning. The book also includes a chapter on how to talk about cases more effectively in class. Any current or prospective MBA or executive education student needs to read this book. |
| Publication: |
US |
| Imprint: |
Harvard Business Review Press |
| Returns: |
Returnable |
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