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Item Details
Title: WHY WE LOVE DISNEY
THE POWER OF THE DISNEY BRAND
By: Andi Stein
Format: Paperback

List price: £23.95
Our price: £21.56
Discount:
10% off
You save: £2.39
ISBN 10: 1433108976
ISBN 13: 9781433108976
Availability: Usually dispatched within 3-5 days.
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Stock: Currently 13 available
Publisher: PETER LANG PUBLISHING INC
Pub. date: 10 February, 2011
Pages: 282
Description: From its beginnings as a small studio in the 1920s, the Disney Company has become one of the most influential organizations in the world of entertainment. This book examines the influence of the Walt Disney Company and the reasons for Disney's universal appeal.
Synopsis: From its beginnings as a small studio in the 1920s, the Disney Company has become one of the most influential organizations in the world of entertainment. Why We Love Disney examines the influence of the Walt Disney Company and the reasons for Disney's universal appeal. Starting with the early days of Walt Disney, the book examines the company's evolution, and discusses the products and services Disney has created and marketed over the years to build its brand. Chapters focus on different elements of Disney - from characters and theme parks to music and home entertainment - to offer the reader a clear overview of the organization's history, products, management, and marketing practices. An examination of the many facets of Disney clearly shows the strategic steps the company has taken over the years to build its brand and make itself one of the major forces in the entertainment industry.
Publication: US
Imprint: Peter Lang Publishing Inc
Returns: Returnable
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