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Item Details
Title:
INTERFIRM BUSINESS-TO-BUSINESS NETWORKS
THEORY, STRATEGY, AND BEHAVIOR
By:
Roger Baxter (Editor), Arch G. Woodside (Editor), Arch G. Woodside
Format:
Hardback
List price:
£124.99
Our price:
£112.49
Discount:
10
% off
You save:
£12.50
ISBN 10:
1780520247
ISBN 13:
9781780520247
Availability:
Usually dispatched within 1-3 weeks.
Delivery rates
Stock:
Currently
0
available
Publisher:
EMERALD PUBLISHING LIMITED
Pub. date:
25 July, 2011
Series:
Advances in Business Marketing and Purchasing 17
Pages:
496
Description:
The three papers in Volume 17 report new theory and in-depth descriptions of interfirm network behavior. Each paper includes extensive reviews of the relevant literature on interfirm network behavior as well as data analysis using empirical positivistic and/or case study research methods.
Synopsis:
Nearly all business-to-business firms interact and have contractual relationships with upstream, downstream and parallel operating enterprises. How firms design and implement these relationships effectively, overcome poorly performing network linkages, and manage change in interfirm networks are the major topics that Volume 17 covers. The three papers in Volume 17 report new theory and in-depth descriptions of interfirm network behavior. Each paper includes extensive reviews of the relevant literature on interfirm network behavior as well as data analysis using empirical positivistic and/or case study research methods. More than 150 figures and tables support the discussion of findings.
Publication:
UK
Imprint:
Emerald Publishing Limited
Returns:
Returnable
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