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Item Details
Title: FIELD GUIDE TO CASE STUDY RESEARCH IN TOURISM, HOSPITALITY AND LEISURE
By: Kenneth F. Hyde (Editor), Chris Ryan (Editor), Arch G. Woodside (Editor)
Format: Hardback

List price: £80.99
Our price: £72.89
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ISBN 10: 178052742X
ISBN 13: 9781780527420
Availability: Usually dispatched within 1-3 weeks.
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Publisher: EMERALD PUBLISHING LIMITED
Pub. date: 26 June, 2012
Series: Advances in Culture, Tourism and Hospitality Research 6
Pages: 590
Description: This international field guide provides methods and studies on how-to-do case study research in natural settings. This text is ideal for those studying and conducting case study research in tourism, hospitality and leisure disciplines. It provides a comprehensive and practical account of how to describe, explain and predict case behavior.
Synopsis: This field guide provides methods and studies on how-to-do case study research in natural settings. A truly international guide, this text is ideal for those studying and conducting case study research in tourism, hospitality and leisure disciplines. It provides a comprehensive and practical account of how to describe, explain and predict both individual and group case behavior, at the same time explaining behavior among a set of cases relevant to a specific context. This guide embraces and extends Herbert Simon's (Nobel Prize in Economics recipient) insight that a decision results from the conjoining two antecedents in human behavior: cognitive processing of an individual or group and a given context or problem framing. Divided into six parts, this guide includes chapters on: analysis of texts; how-to-do executive interviews; field interviewing in international contexts; stakeholder participatory research; researching indigenous and marginal peoples; and cross-case analysis. The chapters increase skills and understanding of culture, tourism, and hospitality behavior through analysis of the four principle objectives of case study research: accomplishing accuracy; achieving generality; reporting complexity and broad coverage; and achieving impact for improving the individual condition, client, and/or society.
Publication: UK
Imprint: Emerald Publishing Limited
Returns: Returnable
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ADVANCES IN BUSINESS MARKETING (HB)
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ADVANCES IN CULTURE, TOURISM AND HOSPITALITY RESEARCH
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AGENT 21
AGENT 21 (PB)
AGENT 21 (PB)
AGENT 21 (PB)
AGENT 21: CODEBREAKER
AGENT 21: RELOADED
AGENT 21: THE WIRE
ALPHA FORCE (PB)
ALPHA FORCE (PB)
ALPHA FORCE (PB)
ALPHA FORCE (PB)
ALPHA FORCE (PB)
ALPHA FORCE: BLACK GOLD
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ALPHA FORCE: BLOOD MONEY
ALPHA FORCE: DESERT PURSUIT
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ALPHA FORCE: FAULT LINE
ALPHA FORCE: HOSTAGE
ALPHA FORCE: HUNTED
ALPHA FORCE: RAT-CATCHER
ALPHA FORCE: RAT-CATCHER (CD)
ALPHA FORCE: RAT-CATCHER (PB)
ALPHA FORCE: RED CENTRE
ALPHA FORCE: SURVIVAL
ALPHA FORCE: SURVIVAL (PB)
ALPHA FORCE: UNTOUCHABLE
ALPHA FORCE: UNTOUCHABLE (PB)
BAD SOLDIER
BAD SOLDIER (HB)
BAD SOLDIER (PB)
BAD SOLDIER (PB)
BAD SOLDIER (PB)
BAD TO GOOD
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BATTLEFIELD TOURISM
BATTLEFIELD TOURISM
BATTLEFIELD TOURISM
BATTLEFIELD TOURISM
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BATTLEGROUND
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BATTLEGROUND - CODE RED (PROMO PACK)
BLACK OPS (HB)
BLACK OPS (PB)
BLACKOUT
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BLACKOUT SIGNED (HB)
BRAND CHOICE (HB)
BUSINESS-TO-BUSINESS BRAND MANAGEMENT
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BUSINESS-TO-BUSINESS MARKETING MANAGEMENT
BUSINESS-TO-BUSINESS MARKETING MANAGEMENT (HB)
CASE STUDIES & COCKTAILS
CASE STUDIES & COCKTAILS (PB)
CASE STUDIES FOR INDUSTRIAL AND BUSINESS MARKETING (HB)
CASE STUDY RESEARCH
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CHRIS RYAN EXTREME: HARD TARGET
CHRIS RYAN EXTREME: HARD TARGET (HB)
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CHRIS RYAN EXTREME: HARD TARGET (PB)
CHRIS RYAN EXTREME: HARD TARGET (PB)
CHRIS RYAN EXTREME: MOST WANTED
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CHRIS RYAN EXTREME: MOST WANTED (PB)
CHRIS RYAN EXTREME: NIGHT STRIKE
CHRIS RYAN EXTREME: NIGHT STRIKE (HB)
CHRIS RYAN EXTREME: NIGHT STRIKE (PB)
CHRIS RYAN EXTREME: NIGHT STRIKE (PB)
CHRIS RYAN EXTREME: NIGHT STRIKE (PB)
CHRIS RYAN EXTREME: SILENT KILL (HB)
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CHRIS RYAN EXTREME: SILENT KILL (PB)
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CHRIS RYAN'S SAS FITNESS BOOK
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DEATHLIST
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DEEP KNOWLEDGE OF B2B RELATIONSHIPS WITHIN AND ACROSS BORDERS
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DESIGNING WINNING PRODUCTS
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E-SERVICES ADOPTION
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FIREFIGHT
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GREED
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HARD TARGET
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HARD TARGET MISSION 3
HARD TARGET MISSION 4
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HEAD HUNTERS
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