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Item Details
Title: FIELD GUIDE TO CASE STUDY RESEARCH IN BUSINESS-TO-BUSINESS MARKETING AND PURCHASING
By: Arch G. Woodside (Editor), Hugh Pattinson (Editor), Roger Marshall (Editor)
Format: Hardback

List price: £106.99
Our price: £106.99
ISBN 10: 1784410802
ISBN 13: 9781784410803
Availability: This item will be printed on demand and will usually be dispatched within 10 days.
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Stock: Currently 0 available
Publisher: EMERALD PUBLISHING LIMITED
Pub. date: 13 August, 2014
Series: Advances in Business Marketing and Purchasing 21
Pages: 350
Description: This new volume is a must for B2B scholars and executives. This volume is for readers who demand findings and modeling at the individual case level that are readily transferable and adaptable for alternative contexts.
Synopsis: This accessible field guide covers practical steps and contributes to behavioral theory by reporting intricate details on the strategies implemented by business-to-business firms within an inter-firm context. The coverage is deep, broad, and unique - the authors of the 14 papers all adopt the understanding that researchers need direct viewing - 'eyes-on-the-context' - that goes beyond the use of paper-and-pencil 5-pont and 7-point survey items to achieve accurate descriptions of how decisions are made and progress achieved. Following the customary introductory chapter, the titles of the 13 remaining chapters promise the reader new insights and tools to apply when studying B2B contexts. This new volume in the Advances in Business Marketing and Purchasing series is a must for B2B scholars and executives.
Publication: UK
Imprint: Emerald Publishing Limited
Returns: Non-returnable
Some other items by this author:
ADVANCES IN BUSINESS MARKETING (HB)
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ADVANCES IN BUSINESS MARKETING AND PURCHASING (HB)
ADVANCES IN CULTURE, TOURISM AND HOSPITALITY RESEARCH
ADVANCES IN CULTURE, TOURISM AND HOSPITALITY RESEARCH
ADVANCES IN CULTURE, TOURISM AND HOSPITALITY RESEARCH (HB)
ADVANCES IN CULTURE, TOURISM AND HOSPITALITY RESEARCH (HB)
ALL ABOUT POWERBOATS (PB)
BAD TO GOOD
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BRAND CHOICE
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BUSINESS-TO-BUSINESS BRAND MANAGEMENT
BUSINESS-TO-BUSINESS BRAND MANAGEMENT (HB)
BUSINESS-TO-BUSINESS MARKETING MANAGEMENT
BUSINESS-TO-BUSINESS MARKETING MANAGEMENT (HB)
CASE STUDIES FOR INDUSTRIAL AND BUSINESS MARKETING (HB)
CASE STUDY RESEARCH
CASE STUDY RESEARCH
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CASE STUDY RESEARCH (HB)
CONSUMER BEHAVIOR IN TOURISM AND HOSPITALITY RESEARCH
CONSUMER BEHAVIOR IN TOURISM AND HOSPITALITY RESEARCH
CONSUMER BEHAVIOR IN TOURISM AND HOSPITALITY RESEARCH (HB)
CONSUMER BEHAVIOUR (PB)
CONSUMER PSYCHOLOGY OF TOURISM, HOSPITALITY AND LEISURE, VOLUME 1 (HB)
CONSUMER PSYCHOLOGY OF TOURISM, HOSPITALITY AND LEISURE, VOLUME 2 (HB)
CREATING AND MANAGING INTERNATIONAL JOINT VENTURES (HB)
CREATING AND MANAGING SUPERIOR CUSTOMER VALUE
CREATING AND MANAGING SUPERIOR CUSTOMER VALUE (HB)
DEEP KNOWLEDGE OF B2B RELATIONSHIPS WITHIN AND ACROSS BORDERS
DEEP KNOWLEDGE OF B2B RELATIONSHIPS WITHIN AND ACROSS BORDERS (HB)
DESIGNING WINNING PRODUCTS
DESIGNING WINNING PRODUCTS (HB)
E-SERVICES ADOPTION
E-SERVICES ADOPTION
E-SERVICES ADOPTION (HB)
E-SERVICES ADOPTION (HB)
ESSAYS BY DISTINGUISHED MARKETING SCHOLARS OF THE SOCIETY FOR MARKETING ADVANCES
ESSAYS BY DISTINGUISHED MARKETING SCHOLARS OF THE SOCIETY FOR MARKETING ADVANCES (HB)
ESSENTIAL SAILING (PB)
EVALUATING MARKETING ACTIONS AND OUTCOMES
EVALUATING MARKETING ACTIONS AND OUTCOMES (HB)
FIBERGLASS BOAT REPAIRS ILLUSTRATED
FIBERGLASS BOAT REPAIRS ILLUSTRATED (PB)
FIELD GUIDE TO CASE STUDY RESEARCH IN BUSINESS-TO-BUSINESS MARKETING AND PURCHASING
FIELD GUIDE TO CASE STUDY RESEARCH IN TOURISM, HOSPITALITY AND LEISURE
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GABAPENTIN 105 SUCCESS SECRETS - 105 MOST ASKED QUESTIONS ON GABAPENTIN - WHAT YOU NEED TO KNOW
GARDEN PROJECTS (PB)
GETTING BETTER AT SENSEMAKING
GETTING BETTER AT SENSEMAKING (HB)
HOW TO BUILD YOUR OWN GREENHOUSE
HOW TO BUILD YOUR OWN GREENHOUSE (PB)
IMPROVING THE MARRIAGE OF MODELLING AND THEORY FOR ACCURATE FORECASTS OF OUTCOMES
IMPROVING THE MARRIAGE OF MODELLING AND THEORY FOR ACCURATE FORECASTS OF OUTCOMES
IMPROVING THE MARRIAGE OF MODELLING AND THEORY FOR ACCURATE FORECASTS OF OUTCOMES (HB)
INCOMPETENCY AND COMPETENCY TRAINING (HB)
INCOMPETENCY AND COMPETENCY TRAINING : I (PB)
INNOVATION AND DIFFUSION OF SOFTWARE TECHNOLOGY
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INTERFIRM BUSINESS-TO-BUSINESS NETWORKS
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LUXURY FASHION AND CULTURE
LUXURY FASHION AND CULTURE (HB)
MAKING TOUGH DECISIONS WELL AND BADLY
MAKING TOUGH DECISIONS WELL AND BADLY (HB)
MANAGING PRODUCT INNOVATION
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MARKET-DRIVEN THINKING
MARKET-DRIVEN THINKING
MARKET-DRIVEN THINKING
MARKET-DRIVEN THINKING
MARKET-DRIVEN THINKING
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MARKETING PLACES AND SPACES
MARKETING PLACES AND SPACES (HB)
MEASURING THE EFFECTIVENESS OF IMAGE AND LINKAGE ADVERTISING (HB)
ORGANIZATIONAL CULTURE, BUSINESS-TO-BUSINESS RELATIONSHIPS, AND INTERFIRM NETWORKS
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PERSPECTIVES ON CROSS-CULTURAL, ETHNOGRAPHIC, BRAND IMAGE, STORYTELLING, UNCONSCIOUS NEEDS, AND HOSPITALITY GUEST RESEARCH
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RACE TO WIN: A COMPREHENSIVE GUIDE TO DE (PB)
ROUGH WEATHER SEAMANSHIP FOR SAIL AND POWER (HB)
STORYTELLING-CASE ARCHETYPE DECODING AND ASSIGNMENT MANUAL (SCADAM)
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SUSTAINING COMPETITIVE ADVANTAGE VIA BUSINESS INTELLIGENCE, KNOWLEDGE MANAGEMENT, AND SYSTEM DYNAMICS
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TERROR UNLEASHED
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THE COMPLETE GUIDE TO CHOOSING A CRUISING SAILBOAT (HB)
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TOURISTS' BEHAVIORS AND EVALUATIONS
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TOURISTS' PERCEPTIONS AND ASSESSMENTS
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TRADE TALES
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