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Item Details
| Title:
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THE GLOBAL MARKET FOR HIGHER EDUCATION
SUSTAINABLE COMPETITIVE STRATEGIES FOR THE NEW MILLENNIUM |
| By: |
Tim Mazzarol, G.N. Soutar, Don Smart (Foreword) |
| Format: |
Hardback |
| List price:
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£94.00 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
1840643293 |
| ISBN 13: |
9781840643299 |
| Publisher: |
EDWARD ELGAR PUBLISHING LTD |
| Pub. date: |
26 September, 2001 |
| Pages: |
208 |
| Description: |
Drawing on over 10 years research, this book discusses the higher-education industry from a strategic and services-marketing perspective and suggests a model to explain how to obtain and maintain a competitive advantage. |
| Synopsis: |
The economic and social impact of international education is substantial with many educational institutions now dependent on the recruitment of overseas students for their survival. The authors of The Global Market for Higher Education discuss this industry from a strategic and services marketing perspective and suggest a model to explain how to obtain and maintain a competitive advantage. The book draws on more than ten years of research with students and educational institutions in a number of countries, using both secondary and primary data to develop the model. The results presented suggest that an institution's internal resources are key determinants of its appropriate strategy. The authors also suggest that decision makers and education marketers take account of the appropriate market literature when developing international plans and considering new international markets.This book will prove a valuable contribution to the literature and resources for academics and students, university and college administrators, government officials and policy makers focused on higher education as well as recruitment and marketing offices of higher education institutions themselves. |
| Publication: |
UK |
| Imprint: |
Edward Elgar Publishing Ltd |
| Returns: |
Returnable |
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