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Item Details
| Title:
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GOING GLOBAL
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| By: |
Roger Cartwright |
| Format: |
Paperback |
| List price:
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£8.99 |
| Our price: |
£6.56 |
| Discount: |
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| You save:
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£2.43 |
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| ISBN 10: |
1841123161 |
| ISBN 13: |
9781841123165 |
| Availability: |
Usually dispatched within 1-3 weeks.
 Delivery
rates
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| Stock: |
Currently 0 available |
| Publisher: |
JOHN WILEY AND SONS LTD |
| Pub. date: |
10 January, 2002 |
| Series: |
ExpressExec S. |
| Pages: |
118 |
| Description: |
Covers the key areas of global operations and globalization, from understanding cultural differences and global consumers to being global but acting local and understanding the social implications of globalization. This title features examples and lessons from some of the world's most successful businesses, including Boeing, P&O and Sony. |
| Synopsis: |
This title presents a fast track route to mastering globalization and successfully managing global expansion. It covers the key areas of global operations and globalization, from understanding cultural differences and global consumers to being global but acting local and understanding the social implications of globalization. It features examples and lessons from some of the world's most successful businesses, including Amazon.com, Boeing, P&O and Sony and ideas from the smartest thinkers, including Anthony Giddens, Noreena Herz, Naomi Klein, David Korten, Richard Lewis, Michael Porter, Fons Trompenaars and George Yip. It includes a glossary of key concepts and a comprehensive resources guide. |
| Illustrations: |
Ill. |
| Publication: |
UK |
| Imprint: |
Capstone Publishing Ltd |
| Returns: |
Returnable |
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