pickabook books with huge discounts for everyone
pickabook books with huge discounts for everyone
Visit our new collection website www.collectionsforschool.co.uk
     
Email: Subscribe to news & offers:
Need assistance? Log In/Register
CATEGORY BROWSE
Arts

Agriculture

Biography

Business

Children's

Computing

Earth Sciences

Economics

Educational

Engineering

English Language Teaching (ELT)

Environment

Family

Fiction

Finance

Geography

Home

Humanities

Industry

Information

Information Technology

Interdisciplinary Subjects

Language

Law

Leisure Interests

Literature

Mathematics

Medicine

Planning

Practical Interests

Reference

Science

Social Sciences

Sport

Technology

Travel

Veterinary Science


ABOUT US
About Us
Contact Us
Terms & Conditions

Item Details
Title: THE MARKETING GURUS
By: Chris Murray
Format: Paperback

List price: £9.99
Our price: £7.29
Discount:
27% off
You save: £2.70
ISBN 10: 1843549417
ISBN 13: 9781843549413
Availability: Publisher out of stock. This item may be subject to delays or cancellation.
 Delivery rates
Stock: Currently 0 available
Publisher: ATLANTIC BOOKS
Pub. date: 1 March, 2010
Edition: Main
Pages: 304
Description: This indispensable guide to classics of marketing strategy, summarizing the lessons of seventeen of the most influential titles in the field.The Marketing Gurus distills the essential information from thousands of pages of marketing advice, making it the ultimate one-stop reference for the inside knowledge no company can do without.
Synopsis: This indispensable guide to classics of marketing strategy, summarizing the lessons of seventeen of the most influential titles in the field.The featured books include:Crossing the Chasm by Geoffrey MooreThe Popcorn Report by Faith PopcornThe Anatomy of Buzz by Emanuel RosenPurple Cow by Seth GodinRelationship Marketing by Regis McKennaDon't Think Pink by Lisa Johnson and Andrea LearnedRenovate Before you Innovate by Sergio ZymanThe Marketing Gurus distils thousands of pages on branding, promotion, publicity, advertising and more into easily digestible summaries, revealing the wisdom that made them into classics.
Publication: UK
Imprint: Atlantic Books
Returns: Returnable
Some other items by this author:
ALFRED WERTHEIMER. ELVIS AND THE BIRTH OF ROCK AND ROLL (HB)
ATTITUDE BLUE (PB)
BOB DYLAN (HB)
BRITISH SUPERHERO (PB)
BRUCE SPRINGSTEEN (HB)
BRUCE SPRINGSTEEN 1973-1986 (HB)
BUTTER THIEF (HB)
BUTTER THIEF (PB)
CHINA FROM THE RUINS OF ATHENS AND ROME (HB)
CRIPPLED IMMORTALS (PB)
DAMNED CITY
DICTIONARY OF THE ARTS (HB)
ELVIS AND THE BIRTH OF ROCK AND ROLL (HB)
ENCYCLOPEDIA OF LITERARY CRITICS AND CRITICISM (HB)
EXTREMELY SUCCESSFUL SALESMAN''S CLUB
HERE'S TO A CENTURY OF OLD FOLD MANOR GOLF CLUB 1910-2010 (HB)
ILLUMINATIONS FROM THE BHAGAVAD GITA (HB)
ILLUMINATIONS FROM THE BHAGAVAD GITA (HB)
KEY WRITERS ON ART: FROM ANTIQUITY TO THE NINETEENTH CENTURY
KEY WRITERS ON ART: FROM ANTIQUITY TO THE NINETEENTH CENTURY
KEY WRITERS ON ART: FROM ANTIQUITY TO THE NINETEENTH CENTURY
KEY WRITERS ON ART: FROM ANTIQUITY TO THE NINETEENTH CENTURY
KEY WRITERS ON ART: FROM ANTIQUITY TO THE NINETEENTH CENTURY
KEY WRITERS ON ART: FROM ANTIQUITY TO THE NINETEENTH CENTURY (HB)
KEY WRITERS ON ART: FROM ANTIQUITY TO THE NINETEENTH CENTURY (PB)
KEY WRITERS ON ART: THE TWENTIETH CENTURY
KEY WRITERS ON ART: THE TWENTIETH CENTURY
KEY WRITERS ON ART: THE TWENTIETH CENTURY
KEY WRITERS ON ART: THE TWENTIETH CENTURY
KEY WRITERS ON ART: THE TWENTIETH CENTURY
KEY WRITERS ON ART: THE TWENTIETH CENTURY (HB)
KEY WRITERS ON ART: THE TWENTIETH CENTURY (PB)
MAKING SENSE OF PLACE (PB)
MANCHESTER UNITED AT THE MILLENNUIM (PB)
PERSONAL APPRAISAL TO MAXIMISE YOUR POTENTIAL (PB)
PSYCHOLOGY & THE CITY (PB)
ROLLING STONES 40 X 20
SELLING WITH EASE
SELLING WITH EASE - THE ULTIMATE FIELD SALES HANDBOOK (PB)
THE BRITISH SUPERHERO (HB)
THE BRUEGHELS (HB)
THE EXTREMELY SUCCESSFUL SALESMAN'S CLUB (UK EDITION)
THE EXTREMELY SUCCESSFUL SALESMAN'S CLUB (US EDITION)
THE GOLDEN AGE (HB)
THE MARKETING GURUS
THE MARKETING GURUS (HB)
THE MARKETING GURUS (PB)
THE RISE AND RISE OF INTERNAL COMMUNICATIONS (HB)
THE ULTIMATE FIELD SALES HANDBOOK FOR THE DRINKS INDUSTRY (PB)
TRAGIC COLERIDGE
TRAGIC COLERIDGE
TRAGIC COLERIDGE
TRAGIC COLERIDGE
TRAGIC COLERIDGE
TRAGIC COLERIDGE
TRAGIC COLERIDGE (HB)
WINCHMAN
WINCHMAN (PB)

TOP SELLERS IN THIS CATEGORY
Go-Givers Sell More (Paperback)
By: Bob Burg, John David Mann
Penguin Books Ltd
Our Price : £8.02
more details
The 22 Immutable Laws Of Marketing (Paperback)
By: Al Ries, Jack Trout
Profile Books Ltd
Our Price : £7.29
more details
The Effortless Experience (Paperback)
By: Matthew Dixon, Nicholas Toman, Rick DeLisi
Penguin Books Ltd
Our Price : £12.40
more details
Building a Storybrand (Paperback)
By: Donald Miller
Thomas Nelson Publishers
Our Price : £10.94
more details
Consumer Behavior: Buying, Having, and Being (Paperback)
By: Michael G. Solomon
Pearson Education Limited
Our Price : £27.74
more details
BROWSE FOR BOOKS IN RELATED CATEGORIES
 ECONOMICS, FINANCE, BUSINESS AND INDUSTRY
 business & management
 sales & marketing


Information provided by www.pickabook.co.uk
SHOPPING BASKET
  
Your basket is empty
  Total Items: 0
 

NEW
Illustrated Encyclopedia of Science
By: CLAUDIA MARTIN
add to basket

Fiction
Impossible Creatures
By: KATHERINE RUNDELL
add to basket

Fiction
Not for the Faint of Heart
By: LEX CROUCHER
add to basket

Fiction
Secret of Golden Island
By: NATASHA FARRANT
add to basket

Early Learning
Dictionary Story
By: SAM WINSTON
add to basket

Early Learning
Little Worried Caterpillar (PB)
By: CHRISTINE PYM
Little Green knows she''s about to make a big change - transformingfrom a caterpillar into a beautiful butterfly. Everyone is VERYexcited! But Little Green is VERY worried. What if being a butterflyisn''t as brilliant as everyone says?Join Little Green as she finds her own path ... with just a littlehelp from her friends.
add to basket

Early Learning
Nutty Numbers
By: DR. SEUSS
add to basket

Picture Book
All the Things We Carry PB
By: HELEN DOCHERTY
What can you carry?A pebble? A teddy? A bright red balloon? A painting you''ve made?A hope or a dream?This gorgeous, reassuring picture book celebrates all the preciousthings we can carry, from toys and treasures to love and hope. With comforting rhymes and fabulous illustrations, this is a warmhug of a picture book.
add to basket

Picture Book
Animal Swim School
By: KATE PERIDOT
add to basket