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Item Details
Title: BIG DATA
A REVOLUTION THAT WILL TRANSFORM HOW WE LIVE, WORK AND THINK
By: Viktor Mayer-Schonberger, Kenneth Cukier
Format: Hardback

List price: £20.00


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ISBN 10: 1848547900
ISBN 13: 9781848547902
Publisher: JOHN MURRAY GENERAL PUBLISHING DIVISION
Pub. date: 14 March, 2013
Pages: 256
Description: We are witnessing the beginnings of a revolution. Big data - the explosion of information that digitization has sparked - is changing our world in ways we are just starting to appreciate.
Synopsis: A New York Times bestseller. Longlisted for the Financial Times/Goldman Sachs Business Book of the Year Award. Since Aristotle, we have fought to understand the causes behind everything. But this ideology is fading. In the age of big data, we can crunch an incomprehensible amount of information, providing us with invaluable insights about the what rather than the why. We're just starting to reap the benefits: tracking vital signs to foresee deadly infections, predicting building fires, anticipating the best moment to buy a plane ticket, seeing inflation in real time and monitoring social media in order to identify trends. But there is a dark side to big data. Will it be machines, rather than people, that make the decisions? How do you regulate an algorithm? What will happen to privacy? Will individuals be punished for acts they have yet to commit? In this groundbreaking and fascinating book, two of the world's most-respected data experts reveal the reality of a big data world and outline clear and actionable steps that will equip the reader with the tools needed for this next phase of human evolution.
Publication: UK
Imprint: John Murray Publishers Ltd
Prizes: Shortlisted for Financial Times/Goldman Sachs Business Book of the Year
Returns: Returnable
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