pickabook books with huge discounts for everyone pickabook books with huge discounts for everyone
Visit our new collection website www.collectionsforschool.co.uk
     
Email: Subscribe to news & offers:
Need assistance? Log In/Register


Item Details
Title: BUSINESS-TO-BUSINESS BRAND MANAGEMENT
By: Mark S. Glynn (Editor), Arch G. Woodside (Editor)
Format: Electronic book text

List price: £94.99


We believe that this item is permanently unavailable, and so we cannot source it.

ISBN 10: 1848556713
ISBN 13: 9781848556713
Publisher: EMERALD PUBLISHING LIMITED
Pub. date: 19 June, 2009
Series: Advances in Business Marketing and Purchasing 15
Pages: 504
Description: Focuses on sensemaking, decisions, actions, and evaluating outcomes relating to managing business-to-business brands including product and service brands. This book features chapters that address aspects of the marketing mix for business-to-business and industrial marketers. It includes papers that provide brand management insights for managers.
Synopsis: Providing broad and deep coverage, this volume focuses on sensemaking, decisions, actions, and evaluating outcomes relating to managing business-to-business brands including both product and service brands. This book goes well beyond basic marketing textbooks to provide extensive reviews of relevant studies, original research reports, and in-depth implications for the following B2B brand management issues: Building a Strong B2B Brand; Building a Strong Brand to Resellers; B2B Brand Equity - Theory, Measurement, and Strategy; Effective Strategies for B2B Service Brands; Brand Meaning and its Impact in Subcontractor Contexts; Brand Image, Corporate Reputation, and Customer Value; Internal Branding Theory, Research, and Practice; and, Pricing Theory and Strategy Applications in B2B Brand Management. Collectively these chapters address most aspects of the marketing mix for business-to-business and industrial marketers. Each of the papers provides valuable brand management insights for managers. The chapters are original contributions by leading scholars and B2B brand managers; each chapter following the introductory chapter includes a brand management problem-exercise with a separate instructor's note.
Publication: UK
Imprint: Emerald Publishing Limited
Returns: Non-returnable
Some other items by this author:
ADVANCES IN BUSINESS MARKETING (HB)
ADVANCES IN BUSINESS MARKETING (HB)
ADVANCES IN BUSINESS MARKETING (HB)
ADVANCES IN BUSINESS MARKETING (HB)
ADVANCES IN BUSINESS MARKETING AND PURCHASING (HB)
ADVANCES IN BUSINESS MARKETING AND PURCHASING (HB)
ADVANCES IN CULTURE, TOURISM AND HOSPITALITY RESEARCH
ADVANCES IN CULTURE, TOURISM AND HOSPITALITY RESEARCH
ADVANCES IN CULTURE, TOURISM AND HOSPITALITY RESEARCH (HB)
ADVANCES IN CULTURE, TOURISM AND HOSPITALITY RESEARCH (HB)
BAD TO GOOD
BAD TO GOOD (PB)
BRAND CHOICE (HB)
BUSINESS-TO-BUSINESS BRAND MANAGEMENT (HB)
BUSINESS-TO-BUSINESS MARKETING MANAGEMENT
BUSINESS-TO-BUSINESS MARKETING MANAGEMENT (HB)
CASE STUDIES FOR INDUSTRIAL AND BUSINESS MARKETING (HB)
CASE STUDY RESEARCH
CASE STUDY RESEARCH
CASE STUDY RESEARCH (HB)
CONSUMER BEHAVIOR IN TOURISM AND HOSPITALITY RESEARCH
CONSUMER BEHAVIOR IN TOURISM AND HOSPITALITY RESEARCH
CONSUMER BEHAVIOR IN TOURISM AND HOSPITALITY RESEARCH (HB)
CONSUMER PSYCHOLOGY OF TOURISM, HOSPITALITY AND LEISURE, VOLUME 1 (HB)
CONSUMER PSYCHOLOGY OF TOURISM, HOSPITALITY AND LEISURE, VOLUME 2 (HB)
CREATING AND MANAGING INTERNATIONAL JOINT VENTURES (HB)
CREATING AND MANAGING SUPERIOR CUSTOMER VALUE
CREATING AND MANAGING SUPERIOR CUSTOMER VALUE (HB)
DEEP KNOWLEDGE OF B2B RELATIONSHIPS WITHIN AND ACROSS BORDERS
DEEP KNOWLEDGE OF B2B RELATIONSHIPS WITHIN AND ACROSS BORDERS (HB)
DESIGNING WINNING PRODUCTS
DESIGNING WINNING PRODUCTS (HB)
E-SERVICES ADOPTION
E-SERVICES ADOPTION
E-SERVICES ADOPTION (HB)
E-SERVICES ADOPTION (HB)
ESSAYS BY DISTINGUISHED MARKETING SCHOLARS OF THE SOCIETY FOR MARKETING ADVANCES
ESSAYS BY DISTINGUISHED MARKETING SCHOLARS OF THE SOCIETY FOR MARKETING ADVANCES (HB)
EVALUATING MARKETING ACTIONS AND OUTCOMES
EVALUATING MARKETING ACTIONS AND OUTCOMES (HB)
FIELD GUIDE TO CASE STUDY RESEARCH IN BUSINESS-TO-BUSINESS MARKETING AND PURCHASING
FIELD GUIDE TO CASE STUDY RESEARCH IN BUSINESS-TO-BUSINESS MARKETING AND PURCHASING (HB)
FIELD GUIDE TO CASE STUDY RESEARCH IN TOURISM, HOSPITALITY AND LEISURE
FIELD GUIDE TO CASE STUDY RESEARCH IN TOURISM, HOSPITALITY AND LEISURE (HB)
GETTING BETTER AT SENSEMAKING
GETTING BETTER AT SENSEMAKING (HB)
IMPROVING THE MARRIAGE OF MODELLING AND THEORY FOR ACCURATE FORECASTS OF OUTCOMES
IMPROVING THE MARRIAGE OF MODELLING AND THEORY FOR ACCURATE FORECASTS OF OUTCOMES
IMPROVING THE MARRIAGE OF MODELLING AND THEORY FOR ACCURATE FORECASTS OF OUTCOMES (HB)
INNOVATION AND DIFFUSION OF SOFTWARE TECHNOLOGY
INNOVATION AND DIFFUSION OF SOFTWARE TECHNOLOGY (HB)
INTERFIRM BUSINESS-TO-BUSINESS NETWORKS
INTERFIRM BUSINESS-TO-BUSINESS NETWORKS (HB)
LUXURY FASHION AND CULTURE
LUXURY FASHION AND CULTURE (HB)
MAKING TOUGH DECISIONS WELL AND BADLY
MAKING TOUGH DECISIONS WELL AND BADLY (HB)
MANAGING PRODUCT INNOVATION
MANAGING PRODUCT INNOVATION (HB)
MARKET-DRIVEN THINKING
MARKET-DRIVEN THINKING
MARKET-DRIVEN THINKING
MARKET-DRIVEN THINKING
MARKET-DRIVEN THINKING
MARKET-DRIVEN THINKING (HB)
MARKETING PLACES AND SPACES
MARKETING PLACES AND SPACES (HB)
MEASURING THE EFFECTIVENESS OF IMAGE AND LINKAGE ADVERTISING (HB)
ORGANIZATIONAL CULTURE, BUSINESS-TO-BUSINESS RELATIONSHIPS, AND INTERFIRM NETWORKS
ORGANIZATIONAL CULTURE, BUSINESS-TO-BUSINESS RELATIONSHIPS, AND INTERFIRM NETWORKS (HB)
PERSPECTIVES ON CROSS-CULTURAL, ETHNOGRAPHIC, BRAND IMAGE, STORYTELLING, UNCONSCIOUS NEEDS, AND HOSPITALITY GUEST RESEARCH
PERSPECTIVES ON CROSS-CULTURAL, ETHNOGRAPHIC, BRAND IMAGE, STORYTELLING, UNCONSCIOUS NEEDS, AND HOSPITALITY GUEST RESEARCH (HB)
STORYTELLING-CASE ARCHETYPE DECODING AND ASSIGNMENT MANUAL (SCADAM)
STORYTELLING-CASE ARCHETYPE DECODING AND ASSIGNMENT MANUAL (SCADAM) (HB)
SUSTAINING COMPETITIVE ADVANTAGE VIA BUSINESS INTELLIGENCE, KNOWLEDGE MANAGEMENT, AND SYSTEM DYNAMICS
SUSTAINING COMPETITIVE ADVANTAGE VIA BUSINESS INTELLIGENCE, KNOWLEDGE MANAGEMENT, AND SYSTEM DYNAMICS
SUSTAINING COMPETITIVE ADVANTAGE VIA BUSINESS INTELLIGENCE, KNOWLEDGE MANAGEMENT, AND SYSTEM DYNAMICS (HB)
SUSTAINING COMPETITIVE ADVANTAGE VIA BUSINESS INTELLIGENCE, KNOWLEDGE MANAGEMENT, AND SYSTEM DYNAMICS (HB)
TOURISM BEHAVI (HB)
TOURISM MANAGEMEN (HB)
TOURISM SENSEMAKING
TOURISM SENSEMAKING (HB)
TOURISM-MARKETING PERFORMANCE METRICS AND USEFULNESS AUDITING OF DESTINATION WEBSITES
TOURISM-MARKETING PERFORMANCE METRICS AND USEFULNESS AUDITING OF DESTINATION WEBSITES (HB)
TOURISTS' BEHAVIORS AND EVALUATIONS
TOURISTS' BEHAVIORS AND EVALUATIONS (HB)
TOURISTS' PERCEPTIONS AND ASSESSMENTS
TOURISTS' PERCEPTIONS AND ASSESSMENTS (HB)
TRADE TALES
TRADE TALES
TRADE TALES (HB)
TRAINING EXERCISES FOR IMPROVING SENSEMAKING SKILLS (HB)
VISIONARY PRICING
VISIONARY PRICING (HB)

TOP SELLERS IN THIS CATEGORY
The Social Business Imperative (Paperback)
By: Clara Shih
Pearson Education (US)
Our Price : £11.09
more details
Content Marketing for Nonprofits (Paperback)
By: Kivi Leroux Miller
John Wiley & Sons Inc
Our Price : £24.81
more details
Digital Marketing (Paperback)
By: Ira Kaufman, Chris Horton
Taylor & Francis Ltd
Our Price : £34.19
more details
Airline Marketing and Management (Paperback)
By: Stephen Shaw
Taylor & Francis Ltd
Our Price : £27.89
more details
Qualitative Consumer and Marketing Research (Paperback)
By: Russell W. Belk, Eileen Fischer, Robert Kozinets
SAGE Publications Ltd
Our Price : £31.44
more details
BROWSE FOR BOOKS IN RELATED CATEGORIES
 ECONOMICS, FINANCE, BUSINESS AND INDUSTRY
 business & management
 sales & marketing
 sales & marketing management


Information provided by www.pickabook.co.uk
SHOPPING BASKET
  
Your basket is empty
  Total Items: 0
 

New This Month
Dyslexia, ADHD, and DCD-Friendly Study Skills Guide
By: ANN-MARIE MCNICHOLAS
This practical study skills guide helps young people with dyslexia and specific learning differences (SpLDs) study for exams. The book takes an active learning approach that helps students develop a positive attitude towards study and exams. It also offers strategies for multisensory learners and is full of techniques for learning and remembering.
add to basket

Mindfulness for Children
M IS FOR MINDFULNESS
By: CAROLYN SUZUKI
An Alphabet Book of Calm. A beautifully illustrated, gentle introduction to the concepts of mindfulness, such as the importance of being aware of your body and its sensations, and being aware of your breathing. In an increasingly anxious, stressful world, this book is a little oasis of calm and reflection. A perfect book to start conversations about feelings and worries with small children, from the author of ''F is for Feminism: An Alphabet Book of Empowerment''.
add to basket

Mindfulness for Children
add to basket


11+ Revision Material
add to basket

11+ Revision Material
11+ English Revision Guide
By: ERIKA CROSS, JENNY OLNEY, VICTORIA BURRILL
Secure the top marks in 11+ independent school entrance exams and pre-tests and a better chance at getting into their school of choice with this essential revision guide. Complete coverage of the ISEB 11+ English syllabus and stretching extra content ensures that every topic is thoroughly revised ahead of the exams.
add to basket