| Title:
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MANAGING SERVICE OPERATIONS
DESIGN AND IMPLEMENTATION |
| By: |
William J. Hollins, John Higgins, Sadie Shinkins |
| Format: |
Electronic book text |
| List price:
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£34.79 |
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| ISBN 10: |
1848604661 |
| ISBN 13: |
9781848604667 |
| Publisher: |
SAGE PUBLICATIONS LTD (DIGITAL) |
| Pub. date: |
19 September, 2006 |
| Pages: |
312 |
| Description: |
Guiding readers through each stage in the design and implementation of service operations, this book combines lively examples that are easy to relate to with clearly explained theory. |
| Synopsis: |
`Bill Hollins continues his practical investigation of design in the service sector. In this new book with Sadie Shinkins, he provides a down to earth approach to an important topic in the field' - Naomi Gornick, Honorary Professor, University of DundeeGuiding readers through each stage in the design and implementation of service operations, this book combines lively examples that are easy to relate to with clearly explained theory. Throughout, chapters contain pedagogical features that will help students to get the most from the ideas and examples being presented in the book. They include:- Chapter objectives;- Short cases;- Student exercises;- Chapter summaries;- Further reading section;- A glossary of key terms. |
| Publication: |
UK |
| Imprint: |
SAGE Publications Ltd |
| Returns: |
Non-returnable |