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Item Details
Title: THE MESSAGE
By: Gerry Griffin, Andy Lark
Format: Paperback

List price: £9.95


We believe that this item is permanently unavailable, and so we cannot source it.

ISBN 10: 1848763751
ISBN 13: 9781848763753
Publisher: TROUBADOR PUBLISHING
Pub. date: 1 February, 2010
Pages: 176
Description: Looking at what a message is, and containing a number of examples of high-profile good and bad messaging, this book offers some understanding of how to create, manage and deliver messages in the 21st century, as well as discussing the latest channels of communication. Communicating in a crisis is also a key topic.
Synopsis: The Message looks at how good and bad communicators currently operate, and gives a number of examples and case studies. The book also focuses on the changing world of communication, and how that affects individuals and organizations, along with how and why we need to change our ways. Learn how you personally can use the communication techniques that worked so well during Obama's campaign to advance in your organisation and make sure you are heard.
Illustrations: black & white illustrations
Publication: UK
Imprint: Matador
Returns: Returnable
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