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Item Details
Title: GETTING BETTER AT SENSEMAKING
By: Arch G. Woodside (Editor)
Format: Electronic book text

List price: £82.99


We currently do not stock this item, please contact the publisher directly for further information.

ISBN 10: 1849500436
ISBN 13: 9781849500432
Publisher: EMERALD PUBLISHING LIMITED
Pub. date: 2 February, 2001
Series: Advances in Business Marketing and Purchasing 9
Pages: 512
Description: Includes 16 contributions that fill the mind with knowledge, skills, and insights useful for improving the executive's ability to do what needs to be done, such as: scan environments better to find the weak signals on breakthrough technologies; shifts in customers' attitudes and behaviors; and, changes in behaviors of suppliers and governments.
Synopsis: This work's 16 contributions fill the mind with knowledge, skills, and insights useful for improving the executive's ability to do what needs to be done: scan environments better to find the weak signals on breakthrough technologies; shifts in customers' attitudes and behaviors; changes in behaviors of suppliers, governments, and other stakeholder groups; frame problems/opportunities better by deepening understanding on how we go about making sense of what is happening and can be made to happen; deciding better by gaining deep knowledge on how decisions are actually made and can be improved (e.g., via systems thinking and simulating system operations to uncover powerful levers previously unrecognized); and, doing better by applying new tools to learn what is really happening when planned strategies are converted into realized strategies.
Publication: UK
Imprint: Emerald Group Publishing Limited
Returns: Non-returnable
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ADVANCES IN CULTURE, TOURISM AND HOSPITALITY RESEARCH
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CASE STUDIES FOR INDUSTRIAL AND BUSINESS MARKETING (HB)
CASE STUDY RESEARCH
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CONSUMER BEHAVIOR IN TOURISM AND HOSPITALITY RESEARCH
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CONSUMER PSYCHOLOGY OF TOURISM, HOSPITALITY AND LEISURE, VOLUME 1 (HB)
CONSUMER PSYCHOLOGY OF TOURISM, HOSPITALITY AND LEISURE, VOLUME 2 (HB)
CREATING AND MANAGING INTERNATIONAL JOINT VENTURES (HB)
CREATING AND MANAGING SUPERIOR CUSTOMER VALUE
CREATING AND MANAGING SUPERIOR CUSTOMER VALUE (HB)
DEEP KNOWLEDGE OF B2B RELATIONSHIPS WITHIN AND ACROSS BORDERS
DEEP KNOWLEDGE OF B2B RELATIONSHIPS WITHIN AND ACROSS BORDERS (HB)
DESIGNING WINNING PRODUCTS
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E-SERVICES ADOPTION
E-SERVICES ADOPTION
E-SERVICES ADOPTION (HB)
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ESSAYS BY DISTINGUISHED MARKETING SCHOLARS OF THE SOCIETY FOR MARKETING ADVANCES
ESSAYS BY DISTINGUISHED MARKETING SCHOLARS OF THE SOCIETY FOR MARKETING ADVANCES (HB)
EVALUATING MARKETING ACTIONS AND OUTCOMES
EVALUATING MARKETING ACTIONS AND OUTCOMES (HB)
FIELD GUIDE TO CASE STUDY RESEARCH IN BUSINESS-TO-BUSINESS MARKETING AND PURCHASING
FIELD GUIDE TO CASE STUDY RESEARCH IN BUSINESS-TO-BUSINESS MARKETING AND PURCHASING (HB)
FIELD GUIDE TO CASE STUDY RESEARCH IN TOURISM, HOSPITALITY AND LEISURE
FIELD GUIDE TO CASE STUDY RESEARCH IN TOURISM, HOSPITALITY AND LEISURE (HB)
GETTING BETTER AT SENSEMAKING (HB)
IMPROVING THE MARRIAGE OF MODELLING AND THEORY FOR ACCURATE FORECASTS OF OUTCOMES
IMPROVING THE MARRIAGE OF MODELLING AND THEORY FOR ACCURATE FORECASTS OF OUTCOMES
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INNOVATION AND DIFFUSION OF SOFTWARE TECHNOLOGY
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INTERFIRM BUSINESS-TO-BUSINESS NETWORKS
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LUXURY FASHION AND CULTURE
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MAKING TOUGH DECISIONS WELL AND BADLY
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MANAGING PRODUCT INNOVATION
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MARKET-DRIVEN THINKING
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MARKETING PLACES AND SPACES
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MEASURING THE EFFECTIVENESS OF IMAGE AND LINKAGE ADVERTISING (HB)
ORGANIZATIONAL CULTURE, BUSINESS-TO-BUSINESS RELATIONSHIPS, AND INTERFIRM NETWORKS
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PERSPECTIVES ON CROSS-CULTURAL, ETHNOGRAPHIC, BRAND IMAGE, STORYTELLING, UNCONSCIOUS NEEDS, AND HOSPITALITY GUEST RESEARCH
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STORYTELLING-CASE ARCHETYPE DECODING AND ASSIGNMENT MANUAL (SCADAM)
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SUSTAINING COMPETITIVE ADVANTAGE VIA BUSINESS INTELLIGENCE, KNOWLEDGE MANAGEMENT, AND SYSTEM DYNAMICS (HB)
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TOURISM BEHAVI (HB)
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TOURISM-MARKETING PERFORMANCE METRICS AND USEFULNESS AUDITING OF DESTINATION WEBSITES
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TOURISTS' BEHAVIORS AND EVALUATIONS
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TOURISTS' PERCEPTIONS AND ASSESSMENTS
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TRADE TALES
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TRAINING EXERCISES FOR IMPROVING SENSEMAKING SKILLS (HB)
VISIONARY PRICING
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