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Item Details
Title: ESSAYS BY DISTINGUISHED MARKETING SCHOLARS OF THE SOCIETY FOR MARKETING ADVANCES
By: Arch G. Woodside (Editor), E. Moore (Editor)
Format: Electronic book text

List price: £78.99


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ISBN 10: 1849501483
ISBN 13: 9781849501484
Publisher: EMERALD PUBLISHING LIMITED
Pub. date: 14 August, 2002
Series: Advances in Business Marketing and Purchasing 11
Pages: 236
Description: This volume presents a collection of papers written by senior marketing scholars based on their presentations upon receiving the "Society for Marketing Advances Distinguished Marketing Scholar Award".
Synopsis: This volume presents a collection of papers written by senior marketing scholars based on their presentations upon receiving the "Society for Marketing Advances Distinguished Marketing Scholar Award". Each paper reviews a stream of research in marketing and reflects the wisdom of authors highly cited in the literature - with citations of their work usually spanning several decades.
Publication: UK
Imprint: Emerald Group Publishing Limited
Returns: Non-returnable
Some other items by this author:
ADVANCES IN BUSINESS MARKETING (HB)
ADVANCES IN BUSINESS MARKETING (HB)
ADVANCES IN BUSINESS MARKETING (HB)
ADVANCES IN BUSINESS MARKETING (HB)
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ADVANCES IN BUSINESS MARKETING AND PURCHASING (HB)
ADVANCES IN CULTURE, TOURISM AND HOSPITALITY RESEARCH
ADVANCES IN CULTURE, TOURISM AND HOSPITALITY RESEARCH
ADVANCES IN CULTURE, TOURISM AND HOSPITALITY RESEARCH (HB)
ADVANCES IN CULTURE, TOURISM AND HOSPITALITY RESEARCH (HB)
BAD TO GOOD
BAD TO GOOD (PB)
BRAND CHOICE (HB)
BUSINESS-TO-BUSINESS BRAND MANAGEMENT
BUSINESS-TO-BUSINESS BRAND MANAGEMENT (HB)
BUSINESS-TO-BUSINESS MARKETING MANAGEMENT
BUSINESS-TO-BUSINESS MARKETING MANAGEMENT (HB)
CASE STUDIES FOR INDUSTRIAL AND BUSINESS MARKETING (HB)
CASE STUDY RESEARCH
CASE STUDY RESEARCH
CASE STUDY RESEARCH (HB)
CONFLICT AND COMPROMISE (HB)
CONFLICT AND COMPROMISE (PB)
CONSUMER BEHAVIOR IN TOURISM AND HOSPITALITY RESEARCH
CONSUMER BEHAVIOR IN TOURISM AND HOSPITALITY RESEARCH
CONSUMER BEHAVIOR IN TOURISM AND HOSPITALITY RESEARCH (HB)
CONSUMER PSYCHOLOGY OF TOURISM, HOSPITALITY AND LEISURE, VOLUME 1 (HB)
CONSUMER PSYCHOLOGY OF TOURISM, HOSPITALITY AND LEISURE, VOLUME 2 (HB)
CREATING AND MANAGING INTERNATIONAL JOINT VENTURES (HB)
CREATING AND MANAGING SUPERIOR CUSTOMER VALUE
CREATING AND MANAGING SUPERIOR CUSTOMER VALUE (HB)
DEEP KNOWLEDGE OF B2B RELATIONSHIPS WITHIN AND ACROSS BORDERS
DEEP KNOWLEDGE OF B2B RELATIONSHIPS WITHIN AND ACROSS BORDERS (HB)
DESIGNING WINNING PRODUCTS
DESIGNING WINNING PRODUCTS (HB)
E-SERVICES ADOPTION
E-SERVICES ADOPTION
E-SERVICES ADOPTION (HB)
E-SERVICES ADOPTION (HB)
ESSAYS BY DISTINGUISHED MARKETING SCHOLARS OF THE SOCIETY FOR MARKETING ADVANCES (HB)
EVALUATING MARKETING ACTIONS AND OUTCOMES
EVALUATING MARKETING ACTIONS AND OUTCOMES (HB)
FIELD GUIDE TO CASE STUDY RESEARCH IN BUSINESS-TO-BUSINESS MARKETING AND PURCHASING
FIELD GUIDE TO CASE STUDY RESEARCH IN BUSINESS-TO-BUSINESS MARKETING AND PURCHASING (HB)
FIELD GUIDE TO CASE STUDY RESEARCH IN TOURISM, HOSPITALITY AND LEISURE
FIELD GUIDE TO CASE STUDY RESEARCH IN TOURISM, HOSPITALITY AND LEISURE (HB)
GETTING BETTER AT SENSEMAKING
GETTING BETTER AT SENSEMAKING (HB)
GRATEFUL NATION (HB)
GRATEFUL NATION (PB)
IMPROVING THE MARRIAGE OF MODELLING AND THEORY FOR ACCURATE FORECASTS OF OUTCOMES
IMPROVING THE MARRIAGE OF MODELLING AND THEORY FOR ACCURATE FORECASTS OF OUTCOMES
IMPROVING THE MARRIAGE OF MODELLING AND THEORY FOR ACCURATE FORECASTS OF OUTCOMES (HB)
IN THE FIRE: THE BEGINNING
INNOVATION AND DIFFUSION OF SOFTWARE TECHNOLOGY
INNOVATION AND DIFFUSION OF SOFTWARE TECHNOLOGY (HB)
INTERFIRM BUSINESS-TO-BUSINESS NETWORKS
INTERFIRM BUSINESS-TO-BUSINESS NETWORKS (HB)
JOURNALISM, POLITICS, AND THE DAKOTA ACCESS PIPELINE
JOURNALISM, POLITICS, AND THE DAKOTA ACCESS PIPELINE (HB)
LANDSCAPE AND THE ENVIRONMENT IN HOLLYWOOD FILM (HB)
LUXURY FASHION AND CULTURE
LUXURY FASHION AND CULTURE (HB)
MAKING TOUGH DECISIONS WELL AND BADLY
MAKING TOUGH DECISIONS WELL AND BADLY (HB)
MANAGING CHANGE (HB)
MANAGING PRODUCT INNOVATION
MANAGING PRODUCT INNOVATION (HB)
MARKET-DRIVEN THINKING
MARKET-DRIVEN THINKING
MARKET-DRIVEN THINKING
MARKET-DRIVEN THINKING
MARKET-DRIVEN THINKING
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MARKETING PLACES AND SPACES
MARKETING PLACES AND SPACES (HB)
MEASURING THE EFFECTIVENESS OF IMAGE AND LINKAGE ADVERTISING (HB)
ORGANIZATIONAL CULTURE, BUSINESS-TO-BUSINESS RELATIONSHIPS, AND INTERFIRM NETWORKS
ORGANIZATIONAL CULTURE, BUSINESS-TO-BUSINESS RELATIONSHIPS, AND INTERFIRM NETWORKS (HB)
PERSPECTIVES ON CROSS-CULTURAL, ETHNOGRAPHIC, BRAND IMAGE, STORYTELLING, UNCONSCIOUS NEEDS, AND HOSPITALITY GUEST RESEARCH
PERSPECTIVES ON CROSS-CULTURAL, ETHNOGRAPHIC, BRAND IMAGE, STORYTELLING, UNCONSCIOUS NEEDS, AND HOSPITALITY GUEST RESEARCH (HB)
STORYTELLING-CASE ARCHETYPE DECODING AND ASSIGNMENT MANUAL (SCADAM)
STORYTELLING-CASE ARCHETYPE DECODING AND ASSIGNMENT MANUAL (SCADAM) (HB)
SUSTAINING COMPETITIVE ADVANTAGE VIA BUSINESS INTELLIGENCE, KNOWLEDGE MANAGEMENT, AND SYSTEM DYNAMICS
SUSTAINING COMPETITIVE ADVANTAGE VIA BUSINESS INTELLIGENCE, KNOWLEDGE MANAGEMENT, AND SYSTEM DYNAMICS
SUSTAINING COMPETITIVE ADVANTAGE VIA BUSINESS INTELLIGENCE, KNOWLEDGE MANAGEMENT, AND SYSTEM DYNAMICS (HB)
SUSTAINING COMPETITIVE ADVANTAGE VIA BUSINESS INTELLIGENCE, KNOWLEDGE MANAGEMENT, AND SYSTEM DYNAMICS (HB)
THE ADDRESS ON THE ENVELOPE (PB)
THE GOOD CAMPAIGNS GUIDE FOR THE VOLUNTARY SECTOR (PB)
THE GOOD MEMBERSHIP GUIDE FOR THE VOLUNTARY SECTOR (PB)
THE LAND OF MIGHT HAVE BEEN (PB)
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TOURISM BEHAVI (HB)
TOURISM MANAGEMEN (HB)
TOURISM SENSEMAKING
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TOURISM-MARKETING PERFORMANCE METRICS AND USEFULNESS AUDITING OF DESTINATION WEBSITES
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TOURISTS' BEHAVIORS AND EVALUATIONS
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TOURISTS' PERCEPTIONS AND ASSESSMENTS
TOURISTS' PERCEPTIONS AND ASSESSMENTS (HB)
TRADE TALES
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TRAINING EXERCISES FOR IMPROVING SENSEMAKING SKILLS (HB)
TUTTE LE OPERE DI DANTE ALIGHIERI NUOVAMENTE RIVEDUTE NEL TESTO
VISIONARY PRICING
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