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Item Details
Title: HOW TO SET UP & RUN A FASHION LABEL
By: Toby Meadows
Format: Paperback

List price: £19.95


We currently do not stock this item, please contact the publisher directly for further information.

ISBN 10: 1856698920
ISBN 13: 9781856698924
Publisher: LAURENCE KING PUBLISHING
Pub. date: 22 August, 2012
Edition: 2nd Revised edition
Pages: 200
Description: No matter how talented you are as a designer, if you are going to run a successful fashion label you need to know about business from marketing and PR to manufacturing your collection, and where to find the money to finance it all. This is a guide to running your own business, whether it is within the clothing, accessories or footwear sectors.
Synopsis: No matter how talented you are as a designer, if you are going to run a successful fashion label you also need to know about business from marketing and PR to manufacturing your collection, and where to find the money to finance it all. In "How to Set Up and Run a Fashion Label 2nd Edition", Toby Meadows presents a no-nonsense guide to running your own business, whether it is within the clothing, accessories or footwear sectors. Packed with tips, case studies and tasks to help you analyse yourself, your market and your product, the book is designed for anyone wanting to start their own fashion business. This new, expanded edition contains information on e-commerce, sustainability, five new case studies and updated images throughout.
Illustrations: 164 Colour
Publication: UK
Imprint: Laurence King Publishing
Returns: Returnable
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