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Item Details
| Title:
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RIDING THE WAVES OF CULTURE
UNDERSTANDING CULTURAL DIVERSITY IN BUSINESS |
| By: |
Fons Trompenaars |
| Format: |
Electronic book text |
| List price:
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£14.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
1857889118 |
| ISBN 13: |
9781857889116 |
| Publisher: |
NICHOLAS BREALEY INTERNATIONAL |
| Pub. date: |
25 January, 2011 |
| Pages: |
276 |
| Description: |
The definitive guide to cross-cultural management--updated to help you lead effectively during a time of unprecedented globalization. |
| Synopsis: |
Many managers understand that cultural differences affect the process of doing business, but many underestimate by just how much. This book aims to dispel the idea that there is only one way to manager and encourages readers to get to know their own culture before doing business with others. The author explores the cultural extremes and the incomprehension that can arise when doing business across cultures - even when people are working for the same company. The book explains that there are five key factors or orientations that affect how people all deal with each other, do business and manage. The goal is the "transnational organization" - one in which the company can take from each country what is best, and for those who are sensitive to these differences, the opportunities are enormous. With many practical examples and case studies, this book brings insights to the dilemma of reconciling corporate consistency with local conditions as business life rapidly internationalizes. In 1991 Fons Trompenaars was awarded the International Professional Practice Area Research Award by the American Society for Training and Development (ASTD). |
| Publication: |
UK |
| Imprint: |
Nicholas Brealey International |
| Returns: |
Non-returnable |
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