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Item Details
| Title:
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MARKETING
ORIGINS, CONCEPTS, ENVIRONMENT |
| By: |
Ray Wright |
| Format: |
Paperback |
| List price:
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£78.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
1861525265 |
| ISBN 13: |
9781861525260 |
| Publisher: |
CENGAGE LEARNING EMEA |
| Pub. date: |
20 August, 1999 |
| Edition: |
2nd ed. |
| Pages: |
320 |
| Description: |
Takes the reader through a step-by-step logical process beginning with the basic origins and concepts of marketing, knowing the customer, segmentation and the importance of marketing research through every element of the marketing mix finishing with a simple but detailed approach to the marketing planning process. |
| Synopsis: |
This exciting introductory book covers both a theoretical and practical approach to the wide-ranging discipline of marketing. It takes the reader through a step-by-step logical process beginning with the basic origins and concepts of marketing, knowing the customer, segmentation and the importance of marketing research through every element of the marketing mix finishing with a simple but detailed approach to the marketing planning process. Models are used throughout to aid understanding. |
| Publication: |
UK |
| Imprint: |
Cengage Learning EMEA |
| Returns: |
Returnable |
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