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Item Details
| Title:
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INTEGRIERTE KUNDENORIENTIERUNG
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| By: |
Manfred Bruhn, Astrid Frommeyer, Karsten Hadwich |
| Format: |
Paperback |
| List price:
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£44.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
332286717X |
| ISBN 13: |
9783322867179 |
| Publisher: |
GABLER |
| Pub. date: |
14 March, 2012 |
| Edition: |
Softcover reprint of the original 1st ed. 2002 |
| Series: |
Schweizerische Gesellschaft fur Organisation und Management |
| Pages: |
282 |
| Synopsis: |
In der heutigen Situation des globalen Wettbewerbs wird es fur Unternehmen immer wichtiger, kundenorientierte Strategien erfolgreich umzusetzen. Manfred Bruhn zeigt auf, wie interne Unternehmensstrukturen, -systeme und -prozesse sowie die Kultur innerhalb eines Unternehmens gestaltet werden konnen, um eine starkere externe Kundenorientierung sowohl des gesamten Unternehmens als auch jedes einzelnen Mitarbeiters zu erreichen. Zahlreiche Praxisbeispiele illustrieren die Umsetzung. |
| Publication: |
Germany |
| Imprint: |
Gabler |
| Returns: |
Returnable |
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