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Item Details
| Title:
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DIE WIRKUNGEN VON BONUSPROGRAMMNETZWERKEN AUF DAS CROSS-BUYING-VERHALTEN
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| By: |
Thomas Funk, Michael Lingenfelder (Foreword) |
| Format: |
Paperback |
| List price:
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£59.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
3835001019 |
| ISBN 13: |
9783835001015 |
| Publisher: |
DEUTSCHER UNIVERSITATS-VERLAG |
| Pub. date: |
27 September, 2005 |
| Series: |
Marktorientiertes Management |
| Pages: |
326 |
| Language: |
German & German |
| Synopsis: |
Thomas Funk belegt die positiven Auswirkungen von Bonusprogrammnetzwerken auf den Kauf zusatzlicher Produktgruppen bei teilnehmenden Unternehmen. Er empfiehlt die Berucksichtigung hedonistischer Leistungsmerkmale bei der Gestaltung der Programme und gibt Leitlinien, wie sowohl monetare als auch hedonistische Motive der Kunden bei der Gestaltung zu berucksichtigen sind. |
| Illustrations: |
15 black & white illustrations, 74 black & white tables |
| Publication: |
Germany |
| Imprint: |
Deutscher Universitats-Verlag |
| Returns: |
Returnable |
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