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Item Details
| Title:
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SOCIAL SECTOR COMMUNICATION IN INDIA
CONCEPTS, PRACTICES, AND CASE STUDIES |
| By: |
Jaishri Jethwaney |
| Format: |
Hardback |
| List price:
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£43.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
9351508145 |
| ISBN 13: |
9789351508144 |
| Publisher: |
SAGE PUBLICATIONS INDIA PVT LTD |
| Pub. date: |
14 March, 2016 |
| Pages: |
288 |
| Description: |
A first-of-its-kind book on social sector communication in India that combines concepts with hands-on skills |
| Synopsis: |
A -first-of-its-kind book on social sector communication in India that combines concepts with hands-on skillsSocial sector communication helps address issues by influencing policy and can be used to bring about desired behavioral change among the targeted public. This book not only highlights the theoretical underpinnings, practice, and skill of social sector communications in India, but also provides an understanding of various tools and strategies required in development communication encompassing social marketing, media advocacy, social mobilization, grassroots communication, and corporate social responsibility (CSR). With the aid of case studies, it offers tips on how to plan campaigns; write a concept note, field report, and press release, and effectively use social media to achieve developmental program goals. The book discusses the different perspectives of NGOs and program implementers, and helps in understanding the corporate-NGO interface vis-a-vis CSR projects. |
| Publication: |
India |
| Imprint: |
SAGE India |
| Returns: |
Returnable |
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