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Item Details
| Title:
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SEGMENTATION IN SOCIAL MARKETING
PROCESS, METHODS AND APPLICATION |
| By: |
Timo Dietrich (Editor), Sharyn Rundle-Thiele (Editor), Krzysztof Kubacki (Editor) |
| Format: |
Hardback |
| List price:
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£109.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
9811018332 |
| ISBN 13: |
9789811018336 |
| Publisher: |
SPRINGER VERLAG, SINGAPORE |
| Pub. date: |
21 October, 2016 |
| Edition: |
1st ed. 2017 |
| Pages: |
214 |
| Synopsis: |
This book brings together current innovative methods and approaches to segmentation and outlines why segmentation is needed to support more effective social marketing program design. It presents a variety of segmentation approaches alongside case studies of their application in various social marketing contexts. The book extends the use of segmentation in social marketing, which will ultimately lead to more effective and better-tailored programs that deliver change for the better. As such, it offers a detailed handbook on how to conduct state-of-the-art segmentation, and provides a valuable resource for academics, social marketers, educators, and advanced students alike. |
| Illustrations: |
28 Tables, color; 23 Illustrations, black and white; VI, 214 p. 23 illus. |
| Publication: |
Singapore |
| Imprint: |
Springer Verlag, Singapore |
| Returns: |
Returnable |
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A celebratory, inclusive and educational exploration of Ramadan and Eid al-Fitr for both children that celebrate and children who want to understand and appreciate their peers who do.
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