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Item Details
Title: BANK 3.0
WHY BANKING IS NO LONGER SOMEWHERE YOU GO, BUT SOMETHING YOU DO
By: Brett King
Format: Hardback

List price: £19.99
Our price: £14.59
Discount:
27% off
You save: £5.40
ISBN 10: 9814382124
ISBN 13: 9789814382120
Availability: Last available stock.
 Delivery rates
Stock: Currently 3 available
Publisher: MARSHALL CAVENDISH INTERNATIONAL (ASIA) PTE LTD
Pub. date: 1 October, 2012
Pages: 360
Description: From the author of the bestselling Bank 2.0 and founder of Movenbank, the world's first mobile direct bank, BANK 3.0 discusses the latest trends defining financial services and explores the challenges.
Synopsis: The first edition of BANK 2.0 took the financial services world by storm and became synonymous with disruptive customer behaviour, technology shift and new banking models. In BANK 3.0, Brett King looks at the latest trends that are redefining financial services and payments. From the global scramble for dominance of the mobile wallet, the expectations created by tablet computing, the operationalizing of the cloud and the explosion of social media he explores: How Social Media has exposed pricing, over-regulation, outdated processes and poor policy, How mobile technology is completely changing the context of banking, How customer advocacy is killing traditional brand marketing, The growth of the 'de-banked' consumer who doesn't need a bank at all; and Why Banking is no longer a place you go, but something you do BANK 3.0 shows that the gap between customer and financial services players is rapidly growing, leaving massive opportunities for new, non-bank competitors to totally disrupt the industry.
Illustrations: Illustrations
Publication: Singapore
Imprint: Marshall Cavendish International (Asia) Pte Ltd
Returns: Returnable
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