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Basics Advertising 01: Copywriting(Paperback)
AVA Publishing SA
Published:
01/06/2008
Presents a comprehensive teaching tool, exploring the act of copywriting and the intrinsic nature of the role of the copywriter in the overall advertising process. This book covers subjects such as:...
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Basics Advertising 02: Art Direction(Paperback)
AVA Publishing SA
Published:
01/06/2010
A guide to the role of the art director. It examines the techniques, approaches and secrets involved in the development of creative advertising concepts. It emphasises the importance of seeing thing...
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Basics Advertising 02: Art Direction(Electronic book text)
Bloomsbury Visual Arts
Published:
02/11/2017
A guide to the role of the art director. It examines the techniques, approaches and secrets involved in the development of creative advertising concepts. It emphasises the importance of seeing thing...
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