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Item Details
| Title:
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COMPLETE IDIOT''S GUIDE TO MARKETING BASICS
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| By: |
Sarah White |
| Format: |
Paperback |
| List price:
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£9.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0028614909 |
| ISBN 13: |
9780028614908 |
| Publisher: |
ALPHA BOOKS |
| Series: |
Complete idiot''s guides |
| Pages: |
352 |
| Description: |
One of a series offering straightforward advice, this book presents a step-by-step guide to the essentials of developing a successful marketing programme. The topics include creating an advertising campaign, setting prices, managing distribution channels, and developing product strategy. |
| Illustrations: |
illustrations |
| Returns: |
Returnable |
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